Global Director, Human & Category Intelligence

Mars • Chicago, IL

9d • $134,400 - $184,800

About The Position

Mars is seeking an experienced and passionate Global Director of Human Intelligence - Brand Strategy & Integrated Planning to use human-centricity and deep insights to strengthen the relevance and future success of its brands. The role uncovers human insights to inform brand strategy, drive action, and establish a learning loop for measurement and optimization.

The director drives the generation and deployment of human insights, advances a Consumer Journey mindset, and provides insight-led thought leadership on brand positioning and strategy. The role partners with brand content, media, data, and other internal and external experts to develop powerful briefs, improve creative and media effectiveness, and measure brand experiences across touchpoints. It also leads a team, sets priorities and capability goals, and supports associate engagement and development.

The position is open to relocation for candidates who do not reside near one of the hub sites. The stated US base pay range is USD 134,400 to USD 184,800, with compensation varying based on individualized factors. The total compensation package includes variable pay, medical and dental benefits, 401(k) plan participation, and paid time off.

Requirements

• Degree in Marketing, Consumer/Shopper Insights, Market Research, or a related field.
• 10+ years of experience in marketing and/or consumer/shopper insights and market research.
• 5+ years of brand, communication, media insights, or digital measurement experience.
• Experience measuring both traditional and digital media.
• 3+ years of line management and team leadership experience.

Nice To Haves

• Consumer/shopper insights and market research experience in CPG is preferred.
• Brand-building experience is preferred.
• Remote line management across different cultures is preferred.

Responsibilities

• Generate and drive deployment of deep human insights into Mars brands through individual and team contributions.
• Drive adoption of a Consumer Journey mindset, translating business challenges into human problems and developing a human-centric view.
• Provide insight-driven thought leadership on brand positioning and strategy, including the Brand Compass.
• Identify the role of brand communities and audiences and select them for strategy and activation.
• Translate learning and brand strategy into effective briefs in partnership with brand content and media partners.
• Understand and articulate the value of tangible and intangible levers for increasing brand experiences and value across brand touchpoints.
• Support Creative Excellence by bringing together the art and science of creative development and deploying best-in-class tools and processes so learning informs activation.
• Drive best-in-class measurement plans for traditional and digital media.
• Collaborate with internal and external media and data experts to optimize media and develop understanding of how new media channels and approaches can grow brands.
• Continuously optimize and understand current and new media and content touchpoints.
• Ensure consistent, fit-for-purpose measurement of Brand Distinctive Assets.
• Participate actively in relevant internal councils and forums to ensure prioritized initiatives are grounded in human-centricity.
• Stay connected with the industry and across Mars Inc. to keep abreast of developments in brand experiences, creative content, and media.
• Set a clear vision and purpose, foster engagement and associate development, and establish team priorities, capabilities, and deliverables.

Benefits

• Industry-competitive salary and benefits package, including company bonus.
• Learning and development support from day one, including access to Mars University.
• Variable pay.
• Medical benefits.
• Dental benefits.
• 401(k) plan participation.
• Paid time off benefits.
• Relocation is available for candidates who do not reside at one of the hub sites.

What This Job Offers

• Job Type: Full-time
• Career Level: Director