Director of Sales & Marketing – Senior Living (New Lease-Up)
About The Position
Momentum Senior Living is hiring a Director of Sales & Marketing to lead pre-opening sales and lease-up for The Marianne on Inwood, a new 162-residence luxury senior living community in Dallas, Texas, scheduled to open in 2027. The community will offer independent living, assisted living, and memory care in a resort-style setting with upscale residences, multiple dining venues, an indoor pool, and lifestyle amenities. As a founding member of the leadership team, the Director will build the community’s presence in the Dallas market and establish sales success from the ground up. This includes developing relationships, generating qualified leads, and securing deposits and reservations before opening. The position is full-time and onsite. Momentum offers a competitive base salary with performance-based sales incentives, comprehensive benefits, paid time off, 401(k), and support from an experienced senior living management company.
Requirements
- At least 5 years of successful senior living sales experience.
- Demonstrated success generating deposits, converting leads, and achieving occupancy targets.
- Strong CRM, pipeline management, and sales forecasting experience.
- Exceptional relationship-building, presentation, negotiation, and closing skills.
- Entrepreneurial mindset and ability to work independently and build momentum before opening.
Nice To Haves
- Senior living sales experience in luxury independent living, assisted living, or memory care.
- Pre-opening or new community lease-up experience.
- Established Dallas-area referral relationships and local market knowledge.
Responsibilities
- Develop and execute a comprehensive pre-opening sales and lease-up strategy.
- Build a strong pipeline of qualified prospects, deposits, and future residents.
- Establish referral relationships throughout Dallas, including Preston Hollow, Park Cities, and surrounding neighborhoods.
- Conduct personalized consultations, presentations, events, and prospect follow-up.
- Develop strategic partnerships with local businesses, professional organizations, and healthcare referral sources.
- Manage CRM activity, lead conversion, sales forecasts, and occupancy goals.
- Partner with corporate leadership on marketing initiatives, pricing strategies, and sales performance.
- Represent The Marianne as a founding member of the leadership team.
Benefits
- Competitive base salary plus performance-based sales incentives.
- Comprehensive benefits.
- Paid time off.
- 401(k).
- Support from an experienced senior living management company.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
