Sales & Marketing Director - Senior Living

Foundry Commercial•South Windsor, CT

1d•Onsite

About The Position

Alto Evergreen Walk is seeking a Sales Director for its Assisted Living and Memory Care community in South Windsor, Connecticut. The resort-style community offers personalized care, engaging activities, and Allegro’s Ensemble memory care program. The position represents the community to prospective residents and families, develops local referral partnerships, and guides people through the process of choosing senior living. The Sales Director is responsible for building and maintaining high occupancy levels and overseeing the coordination, management, and leadership of the community’s sales and marketing activities. The role includes presenting the community through relationship-based selling, supporting customer service and first-impressions training for associates, coordinating move-ins and move-outs, developing the community’s public image, and managing sales staff and budgets where applicable. Allegro Living, LLC is the parent company of Allegro Management Company and Spring Arbor Management Company. Formed through the 2025 merger of two senior living brands, Allegro Living describes its platform as focused on inspired lifestyles, compassionate care, and regional reach. The company provides equal employment opportunities and prohibits discrimination and harassment based on protected characteristics.

Requirements

Bachelor’s degree in business, marketing, or communications, or equivalent experience.
Three to five years of sales management experience.
Proven track record of new business development and closing skills.
Positive criminal background screening.
Adherence to the company Drug Free Workplace policy; associates are subject to the policy.
Valid driver’s license and acceptable Motor Vehicle Record in accordance with company fleet safety standards.
Meet and maintain company driving eligibility and insurability requirements; driving is an essential function and a condition of employment.

Nice To Haves

Experience in relationship-based sales of services or intangibles.

Responsibilities

Present the community to prospective residents and families using relationship-based selling techniques.
Provide ongoing customer service and first-impressions training to community associates, promoting a sales- and customer-service-oriented approach.
Coordinate move-ins and move-outs with Maintenance and Housekeeping.
Develop and enhance the community’s image and reputation through appropriate public relations activities.
Coordinate a sales strategy that maximizes prospect interactions and time in the selling zone.
Recruit, manage, train, motivate, and evaluate Sales & Marketing associates, where applicable, according to company policies and procedures.
Use payroll software to schedule Sales & Marketing associates, where applicable, so the community has coverage six or seven days per week based on occupancy, including appropriate coverage during peak holiday periods.
Monitor Sales & Marketing associates’ timekeeping, review time clock records with the Business Office Manager in a timely manner, and submit new-hire paperwork as required.
Plan and manage the sales and marketing budget within approved guidelines and company policies and procedures.
Perform other job duties as assigned.