Director of Sales (Senior Living)

Whitlock Place•Crawfordsville, IN

21h•Onsite

About The Position

The Director of Sales leads sales efforts at Whitlock Place, an Assisted Living community in Crawfordsville, Indiana, to meet occupancy and revenue goals. The role builds relationships with prospective residents and families, develops referral networks, and works with community leadership to provide a resident-centered sales experience and support business growth. The position is onsite during core business hours, with flexibility for evening and occasional weekend tours, events, and business needs. Limited travel may be required for regional meetings or training. Compensation is a base salary of $55,000–$60,000 plus uncapped commission, with total earning potential of $80,000 or more.

Requirements

High school diploma or equivalent.
Valid driver’s license in good standing and reliable access to a personal vehicle.
Proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
Strong communication, presentation, relationship-building, and interpersonal skills.
Excellent organizational and time-management skills, including the ability to manage multiple priorities and meet deadlines.
Professional and compassionate approach, resident- and family-first mindset, passion for serving seniors, and focus on positive outcomes.
Ability and willingness to work onsite and participate in tours and local community and networking events as needed.

Nice To Haves

At least two years of sales and marketing experience.
Demonstrated ability to achieve sales targets and/or occupancy goals.
Experience with CRM systems or similar technology.

Responsibilities

Execute the company’s Sales Playbook, including discovery, tours, follow-up, handling objections, and closing.
Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process.
Build, nurture, and maintain referral networks through external outreach, presentations, and business development.
Manage inquiries from all lead sources, responding promptly and following up professionally.
Conduct personalized tours and discovery meetings with prospective residents and families.
Maintain accurate CRM data to track leads, activity, and conversion metrics.
Plan and execute community marketing initiatives and sales events to generate qualified leads.
Conduct competitive market analysis and provide insights for pricing and positioning strategies.
Partner with the Executive Director and Regional Sales Leadership on marketing, revenue goals, and promotional strategies.
Collaborate with clinical and operations teams to support positive move-in experiences.
Prepare and present sales reports, monitor KPIs, and evaluate performance against occupancy targets.
Represent the community professionally, with integrity and compassion.
Work onsite, conduct community tours, and participate in local community and networking events as needed.