Director of Sales ( Senior Living )

Tipton Place • Huntington, IN

5d • Onsite

About The Position

LakeHouse Senior Living is hiring a Director of Sales at Tipton Place, an assisted living community in Huntington, Indiana. The Director of Sales leads community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. The role connects with prospective residents and their families, develops referral networks, and works with community leaders and teams to provide a resident-centered sales experience and grow the business. The position is onsite, with core business hours and flexibility for evening and occasional weekend tours, events, and other business needs. Limited travel may be required for regional meetings or training. Compensation is a $55,000–$60,000 base salary plus uncapped commission, with total earning potential of $80,000 or more.

Requirements

• High school diploma or equivalent.
• Valid driver’s license in good standing and reliable access to a personal vehicle.
• Proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Strong communication, presentation, relationship-building, and interpersonal skills.
• Excellent organizational and time-management skills, with the ability to manage multiple priorities and meet deadlines.
• Professional and compassionate approach, resident- and family-first mindset, genuine interest in serving seniors, and focus on positive outcomes.
• Ability and willingness to work onsite, conduct community tours, and participate in local community and networking events as needed.

Nice To Haves

• At least two years of sales and marketing experience.
• Demonstrated ability to achieve sales targets and/or occupancy goals.
• Experience with CRM systems or similar technology.

Responsibilities

• Execute all facets of the company’s Sales Playbook, including discovery, tours, follow-up, handling objections, and closing.
• Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process.
• Build, nurture, and maintain referral networks through external outreach, presentations, and business development.
• Manage inquiries from all lead sources with timely responses and professional follow-up.
• Conduct personalized tours and discovery meetings with prospective residents and families.
• Maintain accurate CRM data to track leads, activity, and conversion metrics.
• Plan and execute community marketing initiatives and sales events to generate qualified leads.
• Conduct competitive market analysis and provide actionable insights on pricing and positioning.
• Partner with the Executive Director and Regional Sales Leadership on marketing, revenue goals, and promotional strategies.
• Collaborate with clinical and operations teams to support smooth, positive move-in experiences.
• Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to support occupancy targets.
• Represent the community professionally, with integrity and compassion.

Benefits

• Medical, dental, and vision insurance.
• Life and disability insurance.
• Paid time off and holidays.
• 401(k) with employer match.
• Paid training and career growth opportunities.
• Wellness-related benefits.
• Employee Assistance Program (EAP).
• Local travel reimbursement in accordance with the company’s mileage reimbursement policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: High school or GED