Admissions & Marketing Director

Avalon Health Care•St. George, UT

17h•Onsite

About The Position

Southern Utah Veterans Home is seeking an energetic, relationship-focused Admissions & Marketing Director who embraces Avalon’s philosophy of “a reverence for life and a heart for healing.” The position connects prospective residents and families with the facility while building relationships throughout the Southern Utah healthcare community. The director manages the facility’s inquiry and admissions process and develops sales, marketing, community outreach, and referral-development strategies. The role works closely with facility leadership, healthcare providers, hospitals, families, community organizations, and referral partners to promote the home’s services and programs and support smooth transitions into the facility.

Requirements

Outgoing, organized, self-motivated, goal-oriented, and passionate about building relationships.
Previous experience in sales, marketing, admissions, business development, or a related position.
Strong communication and presentation skills.
Excellent organizational and follow-up skills.
Ability to work independently, take initiative, and remain goal-directed.
Ability to build and maintain strong professional relationships.
Knowledge of healthcare reimbursement and payer sources, or ability to learn.

Nice To Haves

Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent relevant experience.
Healthcare marketing or community-relations experience.
Formal sales training, adult training, or team-building experience.
Experience with advertising, promotional materials, or marketing collateral.

Responsibilities

Manage inquiries and admissions from initial referral through admission, providing timely communication and follow-up with residents, families, and referral sources.
Provide facility tours and explain services and programs to prospective residents and families.
Develop and maintain relationships with hospitals, discharge planners, physicians, healthcare organizations, senior organizations, and community partners.
Develop and implement marketing and business-development strategies to strengthen referral relationships and support facility census.
Communicate consistently with referral sources about facility services, availability, resources, and resident needs.
Collaborate with the Administrator, nursing leadership, Business Office, and other departments to evaluate prospective admissions and coordinate transitions into the facility.
Track inquiries, admissions, referrals, census trends, and marketing efforts to identify opportunities for growth.
Participate in community outreach, educational events, networking opportunities, and other activities that increase awareness of Southern Utah Veterans Home.
Build relationships with home health, hospice, rehabilitation providers, dialysis centers, medical providers, and other healthcare and community resources.