Director, Product Marketing

Loopio

6d • Remote

About The Position

Loopio is hiring a Director of Product Marketing to lead product marketing strategy and execution for important initiatives. As the most senior product marketer, this person will set direction for pricing, go-to-market product strategy, and competitive positioning across Loopio’s portfolio. They will work closely with Product, Sales, Marketing, Finance, Customer Experience, and senior leadership to translate product strategy into effective market plans. The role is a backfill on the Product Growth & Experience team and reports directly to the VP, Product Growth & Experience.

This is a high-visibility, high-autonomy leadership opportunity for someone with experience scaling a B2B SaaS company and helping it compete in an AI-driven market. The role includes shaping Loopio’s evolution into a multi-product, AI-native portfolio, leading launch and pricing strategy, bringing market and customer insight to product decisions, mentoring other product marketers, and representing Loopio externally.

Loopio is remote-first, hiring in Canada (British Columbia and Ontario), the US, India (Gujarat, Maharashtra, and Bengaluru), and London. Employees collaborate virtually across regions, with core sync hours and dedicated focus time, and the company encourages asynchronous collaboration. Employees in Ontario and British Columbia may use coworking locations in Toronto or Vancouver.

Requirements

• At least 8 years of product marketing experience in B2B SaaS.
• A track record of owning pricing and go-to-market strategy for a core product line.
• Experience with AI-driven products and how they affect buyer behavior and competitive dynamics.
• Proven experience designing and launching pricing and packaging changes that measurably increased revenue or adoption.
• Strong executive presence and ability to influence senior stakeholders across functions.
• Deep experience building competitive positioning and messaging used by sales and customer-facing teams.
• Strategic mindset combined with willingness to work through launch or pricing details.
• Excellent written and verbal communication skills, including comfort presenting to executive leadership and customers.
• Experience mentoring or informally leading product marketers or GTM professionals.

Nice To Haves

• Experience in the proposal, RFP, or sales enablement space.

Responsibilities

• Own the market narrative for Loopio’s evolution into a multi-product, AI-native portfolio, bringing product lines together into a coherent market position.
• Set go-to-market strategy for major product launches and strategic initiatives, aligning Product, Sales, Customer Experience, and Marketing on the narrative and launch plan.
• Partner with Product, Finance, and GTM teams on pricing strategy, including structure, packaging, and value metrics to support adoption and expansion revenue.
• Develop competitive positioning and win/loss analysis, translating market and customer insights into messaging, battlecards, and sales enablement.
• Partner with senior leadership on long-term product and market strategy and represent the voice of the customer and market in planning cycles.
• Mentor and provide strategic guidance to other product marketers, strengthening product marketing practices across the team.
• Advise product team peers on roadmap prioritization, bringing market and competitive context to build decisions.
• Represent Loopio externally through analyst briefings, customer conversations, and industry events.

Benefits

• Professional mastery allowance for learning and development.
• Health and wellness benefits supporting physical and mental well-being, starting on the first day.
• MacBook laptop for remote work.
• Monthly phone and internet subsidy.
• Work-from-home budget for setting up a home office.
• Claude account for experimentation, automation, and building tools.
• Supportive remote-first culture with employee connections, town halls, AMAs, and company celebrations.
• Four Employee Resource Groups offering year-round opportunities to learn and connect.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed