Director, Product Marketing

Agilysys•Alpharetta, GA

4d•Onsite

About The Position

The Director, Product Marketing leads global product positioning, go-to-market strategy, sales enablement, and competitive intelligence across Agilysys’s product portfolio, including emerging AI-powered solutions. The role translates complex product and AI capabilities into clear, differentiated, credible customer value propositions that communicate the value of both individual solutions and the integrated Agilysys ecosystem. The Director leads the Product Marketing team and partners with Product, Sales, Demand Generation, Customer Success, and Professional Services to strengthen market differentiation, accelerate commercialization, and drive measurable business results. The Director shapes how Agilysys brings new capabilities to market, communicates the value of its connected hospitality technology ecosystem, and equips Sales to compete and win. The role also develops responsible, scalable ways to use AI within Product Marketing to improve the team’s speed, quality, capacity, and business impact. This is a full-time, in-office role for local candidates only and is not eligible for visa sponsorship.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
At least 10 years of experience in product marketing, product management, strategic marketing, or a related discipline.
Three to five years of direct people leadership experience.
Demonstrated success positioning complex B2B technology portfolios across multiple markets or verticals.
Proven experience leading cross-functional go-to-market initiatives for product launches, major releases, or strategic offerings.
Experience using generative AI tools to improve marketing productivity, decision-making, and quality.
Experience leading go-to-market programs for AI-enabled products, emerging technologies, or other complex technical solutions.
Skills in product positioning, messaging, value proposition development, portfolio and ecosystem marketing, go-to-market strategy, cross-functional launch leadership, sales enablement, executive-level storytelling, competitive intelligence, market analysis, buyer personas, and customer journey development.
Skills in B2B SaaS and complex technology marketing, AI product commercialization and responsible AI messaging, Demand Generation partnership and campaign strategy, and customer, prospect, field, partner, and analyst research.
Ability to measure Product Marketing performance and demonstrate strategic writing, presentation, communication, executive stakeholder management, cross-functional influence, team leadership, coaching, and talent development.
Familiarity with generative AI tools and AI-enabled Product Marketing workflows.
Must be willing to complete required license applications, background checks, security checks, and other documentation, and provide identification documents required by governmental agencies to maintain compliance and perform the role.

Nice To Haves

Enterprise SaaS or hospitality technology experience.
Familiarity with hospitality technology such as property management systems, point-of-sale systems, payments, digital engagement, loyalty, or AI-powered technology.
Experience engaging with executives, customers, partners, or industry analysts.
MBA or another relevant advanced degree.

Responsibilities

Define differentiated positioning, value propositions, buyer personas, and messaging across the product portfolio, hospitality verticals, and integrated ecosystem.
Translate customer needs, market trends, and product strategy into narratives that guide go-to-market priorities and marketing programs.
Partner with Product Management and executive leadership to identify market opportunities and provide insights for portfolio and product roadmap decisions.
Lead go-to-market strategy for product launches, major releases, strategic initiatives, and AI-powered offerings.
Define target buyers, priority use cases, differentiated value, proof points, launch-readiness requirements, and cross-functional execution plans.
Partner with Demand Generation on campaign messaging for new-logo acquisition and customer expansion.
Communicate AI capabilities as practical hospitality outcomes, including customer benefits, responsible-use considerations, and evidence-based claims.
Develop sales enablement resources, including product and ecosystem presentations, playbooks, competitive and product battlecards, and objection-handling guidance.
Partner with Sales leaders to identify enablement needs and support strategic opportunities and executive-level customer conversations.
Lead competitive intelligence efforts to strengthen differentiation, improve go-to-market effectiveness, and educate Sales on how to position Agilysys.
Gather and synthesize insights from customers, prospects, Sales, partners, industry analysts, and other market sources.
Use customer and market insights to refine positioning and messaging, identify opportunities, and influence business decisions.
Establish and monitor Product Marketing measures, including launch effectiveness, sales adoption of enablement resources, competitive performance, and pipeline influence.
Lead, coach, and develop Product Marketing talent, establishing clear priorities, accountability, and scalable operating practices.
Build collaborative partnerships across Product, Sales, Marketing, Customer Success, and Professional Services.
Incorporate responsible AI tools and repeatable workflows into market research, competitive intelligence, messaging, content development, and sales enablement.
Improve the Product Marketing team’s speed, capacity, consistency, and overall business impact.
Complete required license applications, background checks, security checks, documentation, and identification requirements needed to maintain compliance and perform the role.