Director, Product Marketing

Omnicell • Boston, MA

15h • $220,000 • Remote

About The Position

Omnicell is seeking a seasoned, execution-oriented Director of Product Marketing to own go-to-market strategy and results across its Hospital Solutions pillar. The role covers Point of Care, Anesthesia, Supply, Central Pharmacy, Central Pharmacy Services, and IV, spanning capital hardware, embedded software, platform products, and services sold globally to health systems.

The Director leads the Point of Care and Central Pharmacy sub-teams, including direct and indirect reports, and serves as the primary product marketing interface among product management, sales leadership, and the broader marketing organization. The role translates market and field intelligence into positioning, messaging, and sales enablement that supports pipeline and revenue across the pillar. It requires healthcare technology go-to-market expertise, people leadership in a matrixed environment, and the ability to adapt marketing and selling approaches across hardware, software, and services.

The position is remote and involves up to 25–30% travel for team meetings, customer engagements, field rides, and industry events.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field.
• At least 10 years of product marketing or solutions marketing experience in B2B healthcare technology or adjacent complex enterprise environments.
• At least 4 years of people management experience, including direct management of product marketers in a multi-product or matrixed structure.
• Demonstrated success owning go-to-market strategy and execution for a pillar, portfolio, or multi-product set in a healthcare technology company.
• Proven track record building and enabling a field sales organization through positioning, messaging, and sales enablement assets that drive measurable pipeline and revenue impact.
• Experience managing marketing across hardware or capital equipment and software or SaaS product lines.
• Deep knowledge of the hospital pharmacy and medication management market, including automated dispensing, central pharmacy automation, anesthesia workflow, IV compounding, and related clinical workflows.
• Ability to develop portfolio-level positioning that connects a complex product set into a coherent story for health system executives.
• Experience driving go-to-market execution in a B2B enterprise selling environment.
• Strong people leadership and experience managing matrixed, multi-product product marketing teams and developing talent at multiple career stages.
• Ability to operate at both strategic and executional levels.
• Strong competitive intelligence skills and experience translating win/loss signals into positioning and field enablement.
• Ability to influence and align senior stakeholders across product, sales, finance, and executive leadership in a matrixed organization.

Nice To Haves

• Direct experience marketing pharmacy automation, medication management, or clinical workflow technology to health systems.
• Familiarity with hospital pharmacy operations, perioperative medication management, or IV and central pharmacy workflows.
• Experience managing or contributing to a product marketing Center of Excellence, launch framework, or analogous marketing standards function.
• Experience navigating health system procurement, value analysis committees, and multi-stakeholder hospital buying dynamics.
• Exposure to Omnicell’s product portfolio or competitive landscape, including BD Pyxis, Swisslog, Baxter/Welch Allyn, or Kit Check.

Responsibilities

• Own end-to-end go-to-market strategy and execution across the Hospital Solutions pillar, including Point of Care, Anesthesia, Supply, Central Pharmacy, Central Pharmacy Services, and IV.
• Develop positioning, messaging, launch plans, and competitive differentiation for each product line, aligned with Center of Excellence standards and the enterprise platform narrative.
• Adapt buyer targeting, selling motions, and proof points to the needs of hardware-heavy products and software and services offerings.
• Coordinate the full go-to-market lifecycle, from pre-launch readiness and sales activation through adoption, expansion, and retention, and measure commercial impact across the customer lifecycle.
• Align execution with Center of Excellence launch, competitive intelligence, and demo standards while advocating for pillar-specific needs in cross-vertical planning and resource discussions.
• Serve as the primary product marketing interface with Hospital Sales leadership and Hospital-aligned Product Management, providing positioning, messaging, competitive response, and enablement.
• Translate market intelligence, win/loss signals, and field feedback into messaging improvements and competitive response programs.
• Build and maintain sales assets, including pitch decks, battle cards, objection handlers, and ROI frameworks, for the Hospital buyer committee.
• Partner with Sales on deals and strategic accounts requiring direct product marketing engagement or executive-level storytelling.
• Manage and develop the Point of Care and Central Pharmacy sub-teams, including direct and indirect reports across product marketers and supporting roles.
• Set direction, priorities, and quality standards across product lines and hold the team accountable for output quality and go-to-market cadence.
• Recruit, develop, and retain product marketing talent and foster a team culture combining strategic craft with operational rigor.
• Partner with the Senior Director on pillar resource planning, talent development, and cross-pillar coordination.
• Build working relationships with Hospital Solutions Product Management, Hospital Sales, Sales Enablement, Corporate Strategy, Marketing Operations, and Platform, Portfolio, and Center of Excellence teams.
• Represent the Hospital Solutions pillar in cross-vertical planning, portfolio narrative development, and enterprise launch calendaring.
• Provide market and competitive input to the product roadmap process so field intelligence informs product prioritization.

Benefits

• Learning and well-being programs that support personal and professional growth.
• Support and reasonable adjustments for individuals with disabilities during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Director