Event Manager Jobs

About The Position

Requirements

• Bachelor's degree in Business Administration, Marketing, Finance, Economics, Statistics, Hospitality Management, or a related field required.
• Minimum 5 years of experience in analytics, casino marketing, revenue management, database marketing, loyalty marketing, event strategy, or business optimization.
• Demonstrated experience using large datasets to support business decisions and optimization strategies.
• Casino gaming, hospitality, entertainment, airline, hotel, ticketing, or revenue management experience strongly preferred.
• Experience working with guest databases, segmentation models, forecasting tools, and performance reporting.
• Experience partnering with senior leaders and cross-functional operators to convert data into action.
• Advanced analytical, quantitative, and problem-solving capabilities.
• Strong proficiency in Microsoft Excel and business intelligence platforms.
• Ability to create financial models, forecasts, trend analyses, dashboards, and business cases.
• Strong understanding of customer profitability, loyalty program analytics, reinvestment strategy, and marketing ROI.

Nice To Haves

• Experience with SQL, Tableau, Power BI, Cognos, SAS, Python, R, or similar tools preferred.

Responsibilities

• Develop and manage qualification criteria for hosted events, entertainment offerings, tournaments, VIP experiences, promotions, parties, and fixed-capacity programs.
• Continuously evaluate and adjust guest qualification thresholds based on demand, inventory utilization, profitability targets, and strategic objectives.
• Monitor RSVP pace, expected attendance, utilization trends, and event fill rates to recommend when to increase or decrease criteria.
• Manage invitation pacing strategies, invitation waves, waitlist controls, and inventory release recommendations.
• Establish yield management practices that optimize guest mix, capacity utilization, incremental revenue, and event profitability.
• Develop forecasting models to predict attendance, redemption, participation, attrition, and event profitability.
• Identify optimal guest audiences for events using guest worth, profitability, trip behavior, loyalty metrics, host input, and growth potential.
• Balance access and exclusivity to maximize perceived value while driving desired business outcomes.
• Recommend reinvestment strategies across guest segments, including VIP, Premium Mass, New Business, Emerging Worth, hosted guests, and other strategic audiences.
• Partner with Player Development and Marketing leadership to align event access with guest development, host-led growth, and property revenue objectives.
• Identify underutilized high-value guests and prevent over-investment in lower-return segments.
• Conduct pre-event forecasting and post-event analysis for major marketing events, concerts, shows, parties, tournaments, and experiences.
• Measure event effectiveness through attendance, profitability, trip generation, theoretical win, actual win, reinvestment efficiency, and return on investment.
• Develop standardized event scorecards, dashboards, and executive-ready reporting.
• Present findings, trends, and recommendations to Marketing leadership, Finance, Player Development, and cross-functional stakeholders.
• Identify opportunities to improve future event criteria, guest mix, inventory allocation, and profitability through data-driven insights.
• Oversee strategic allocation of event inventory, entertainment tickets, tournament entries, hosted experiences, hotel accommodations, dining opportunities, premium seating, and exclusive-access programs.
• Recommend inventory release strategies and qualification adjustments to maximize utilization and profitability.
• Establish guidelines for inventory prioritization, oversell assumptions, attrition management, capacity controls, and waitlist execution.
• Evaluate event demand trends and make real-time recommendations regarding capacity utilization and invitation adjustments.
• Partner with operational teams to understand fixed-capacity constraints and translate those constraints into stronger yield decisions.
• Collaborate with Special Events, Entertainment, Marketing, Player Development, Hotel Operations, Food & Beverage, and Finance to align event strategies with business goals.
• Support Player Development teams with qualification recommendations, attendance forecasting, host follow-up priorities, and invitation strategy.
• Partner with Marketing Analytics and Database Marketing teams to develop predictive models, guest segments, and optimization frameworks.
• Work closely with Finance to evaluate event profitability, investment effectiveness, and business case assumptions.
• Serve as a strategic thought partner to event and marketing teams by translating data into practical decisions.
• Develop and implement best practices in casino event yield management and event investment optimization.
• Identify opportunities to automate reporting, forecasting, criteria management, and event optimization processes.
• Monitor industry trends and emerging practices related to event strategy, revenue management, loyalty optimization, and guest experience management.
• Recommend new event concepts, qualification structures, access strategies, and reinvestment approaches to improve business performance.
• Create repeatable playbooks that help the organization move from simply filling events to intentionally yielding the most valuable experiences.

Benefits

• Comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance.