Event Manager Jobs

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Manager, Event Strategy & Optimization

Hard Rock Hotel & Casino OttawaTampa, FL
Hybrid

About The Position

This role will be based out of Hard Rock Tampa and will also support the Hard Rock Hollywood property. The selected candidate should be comfortable traveling between both locations as business needs require. The Manager, Event Strategy & Optimization will develop and manage qualification criteria for hosted events, entertainment offerings, tournaments, VIP experiences, promotions, parties, and fixed-capacity programs. This role will continuously evaluate and adjust guest qualification thresholds based on demand, inventory utilization, profitability targets, and strategic objectives. The selected candidate will monitor RSVP pace, expected attendance, utilization trends, and event fill rates to recommend when to increase or decrease criteria. They will manage invitation pacing strategies, invitation waves, waitlist controls, and inventory release recommendations. This role will establish yield management practices that optimize guest mix, capacity utilization, incremental revenue, and event profitability. The Manager will develop forecasting models to predict attendance, redemption, participation, attrition, and event profitability. Additionally, this role will identify optimal guest audiences for events using guest worth, profitability, trip behavior, loyalty metrics, host input, and growth potential. They will balance access and exclusivity to maximize perceived value while driving desired business outcomes. The selected candidate will recommend reinvestment strategies across guest segments, including VIP, Premium Mass, New Business, Emerging Worth, hosted guests, and other strategic audiences. They will partner with Player Development and Marketing leadership to align event access with guest development, host-led growth, and property revenue objectives. This role will identify underutilized high-value guests and prevent over-investment in lower-return segments. The Manager will conduct pre-event forecasting and post-event analysis for major marketing events, concerts, shows, parties, tournaments, and experiences. They will measure event effectiveness through attendance, profitability, trip generation, theoretical win, actual win, reinvestment efficiency, and return on investment. The selected candidate will develop standardized event scorecards, dashboards, and executive-ready reporting. They will present findings, trends, and recommendations to Marketing leadership, Finance, Player Development, and cross-functional stakeholders. This role will identify opportunities to improve future event criteria, guest mix, inventory allocation, and profitability through data-driven insights. The Manager will oversee strategic allocation of event inventory, entertainment tickets, tournament entries, hosted experiences, hotel accommodations, dining opportunities, premium seating, and exclusive-access programs. They will recommend inventory release strategies and qualification adjustments to maximize utilization and profitability. This role will establish guidelines for inventory prioritization, oversell assumptions, attrition management, capacity controls, and waitlist execution. They will evaluate event demand trends and make real-time recommendations regarding capacity utilization and invitation adjustments. The Manager will partner with operational teams to understand fixed-capacity constraints and translate those constraints into stronger yield decisions. This role requires collaboration with Special Events, Entertainment, Marketing, Player Development, Hotel Operations, Food & Beverage, and Finance to align event strategies with business goals. The selected candidate will support Player Development teams with qualification recommendations, attendance forecasting, host follow-up priorities, and invitation strategy. They will partner with Marketing Analytics and Database Marketing teams to develop predictive models, guest segments, and optimization frameworks. This role will work closely with Finance to evaluate event profitability, investment effectiveness, and business case assumptions. The Manager will serve as a strategic thought partner to event and marketing teams by translating data into practical decisions. This role will develop and implement best practices in casino event yield management and event investment optimization. They will identify opportunities to automate reporting, forecasting, criteria management, and event optimization processes. The selected candidate will monitor industry trends and emerging practices related to event strategy, revenue management, loyalty optimization, and guest experience management. They will recommend new event concepts, qualification structures, access strategies, and reinvestment approaches to improve business performance. This role will create repeatable playbooks that help the organization move from simply filling events to intentionally yielding the most valuable experiences.

Requirements

  • Bachelor's degree in Business Administration, Marketing, Finance, Economics, Statistics, Hospitality Management, or a related field required.
  • Minimum 5 years of experience in analytics, casino marketing, revenue management, database marketing, loyalty marketing, event strategy, or business optimization.
  • Demonstrated experience using large datasets to support business decisions and optimization strategies.
  • Casino gaming, hospitality, entertainment, airline, hotel, ticketing, or revenue management experience strongly preferred.
  • Experience working with guest databases, segmentation models, forecasting tools, and performance reporting.
  • Experience partnering with senior leaders and cross-functional operators to convert data into action.
  • Advanced analytical, quantitative, and problem-solving capabilities.
  • Strong proficiency in Microsoft Excel and business intelligence platforms.
  • Ability to create financial models, forecasts, trend analyses, dashboards, and business cases.
  • Strong understanding of customer profitability, loyalty program analytics, reinvestment strategy, and marketing ROI.

Nice To Haves

  • Experience with SQL, Tableau, Power BI, Cognos, SAS, Python, R, or similar tools preferred.

Responsibilities

  • Develop and manage qualification criteria for hosted events, entertainment offerings, tournaments, VIP experiences, promotions, parties, and fixed-capacity programs.
  • Continuously evaluate and adjust guest qualification thresholds based on demand, inventory utilization, profitability targets, and strategic objectives.
  • Monitor RSVP pace, expected attendance, utilization trends, and event fill rates to recommend when to increase or decrease criteria.
  • Manage invitation pacing strategies, invitation waves, waitlist controls, and inventory release recommendations.
  • Establish yield management practices that optimize guest mix, capacity utilization, incremental revenue, and event profitability.
  • Develop forecasting models to predict attendance, redemption, participation, attrition, and event profitability.
  • Identify optimal guest audiences for events using guest worth, profitability, trip behavior, loyalty metrics, host input, and growth potential.
  • Balance access and exclusivity to maximize perceived value while driving desired business outcomes.
  • Recommend reinvestment strategies across guest segments, including VIP, Premium Mass, New Business, Emerging Worth, hosted guests, and other strategic audiences.
  • Partner with Player Development and Marketing leadership to align event access with guest development, host-led growth, and property revenue objectives.
  • Identify underutilized high-value guests and prevent over-investment in lower-return segments.
  • Conduct pre-event forecasting and post-event analysis for major marketing events, concerts, shows, parties, tournaments, and experiences.
  • Measure event effectiveness through attendance, profitability, trip generation, theoretical win, actual win, reinvestment efficiency, and return on investment.
  • Develop standardized event scorecards, dashboards, and executive-ready reporting.
  • Present findings, trends, and recommendations to Marketing leadership, Finance, Player Development, and cross-functional stakeholders.
  • Identify opportunities to improve future event criteria, guest mix, inventory allocation, and profitability through data-driven insights.
  • Oversee strategic allocation of event inventory, entertainment tickets, tournament entries, hosted experiences, hotel accommodations, dining opportunities, premium seating, and exclusive-access programs.
  • Recommend inventory release strategies and qualification adjustments to maximize utilization and profitability.
  • Establish guidelines for inventory prioritization, oversell assumptions, attrition management, capacity controls, and waitlist execution.
  • Evaluate event demand trends and make real-time recommendations regarding capacity utilization and invitation adjustments.
  • Partner with operational teams to understand fixed-capacity constraints and translate those constraints into stronger yield decisions.
  • Collaborate with Special Events, Entertainment, Marketing, Player Development, Hotel Operations, Food & Beverage, and Finance to align event strategies with business goals.
  • Support Player Development teams with qualification recommendations, attendance forecasting, host follow-up priorities, and invitation strategy.
  • Partner with Marketing Analytics and Database Marketing teams to develop predictive models, guest segments, and optimization frameworks.
  • Work closely with Finance to evaluate event profitability, investment effectiveness, and business case assumptions.
  • Serve as a strategic thought partner to event and marketing teams by translating data into practical decisions.
  • Develop and implement best practices in casino event yield management and event investment optimization.
  • Identify opportunities to automate reporting, forecasting, criteria management, and event optimization processes.
  • Monitor industry trends and emerging practices related to event strategy, revenue management, loyalty optimization, and guest experience management.
  • Recommend new event concepts, qualification structures, access strategies, and reinvestment approaches to improve business performance.
  • Create repeatable playbooks that help the organization move from simply filling events to intentionally yielding the most valuable experiences.

Benefits

  • Comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance.

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