Social Media Manager Jobs

About The Position

Requirements

• Bachelor’s degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution and two years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.
• Demonstrated experience managing professional social media accounts, such as Facebook, Instagram, X, YouTube, and TikTok, and developing strategies to optimize reach.
• Experience developing comprehensive social media strategies and analyzing and measuring social media engagement.
• Ability to use Adobe Creative Suite and/or Canva to create and edit digital content.
• Strong organizational skills and demonstrated ability to be detail-oriented, manage multiple projects, prioritize tasks effectively, and maintain Excel databases.
• Demonstrated ability to write using correct English usage and Associated Press style, and to edit and analyze information prepared by others.
• Documented expertise writing about agriculture, food, or public events, such as news releases, columns, speeches, and blog posts.

Responsibilities

• Manage and develop the Department’s digital communications and social media content.
• Oversee content creation, planning, and posting across multiple social media platforms.
• Develop content to increase public awareness, educate and engage citizens, and highlight agriculture and departmental initiatives.
• Create graphics, videos, and other visual content.
• Monitor audience engagement.
• Assist with communications, special events, and public inquiries, including the N.C. State Fair and other departmental programs.

Benefits

• State employee benefits are referenced, but specific benefits are not listed.