Social Media Manager

TAAC Group•Atlanta, GA

About The Position

SMARD Art is a Black-owned global company and the world’s leading retailer of Black art, with work available at T.J. Maxx, HomeGoods, and Marshalls. Its mission is to make Black art mainstream and help it find a place in every home. The Social Media Manager will own SMARD Art’s social channels, personally create original content, and manage the Social Media Coordinator. Working with a team of creatives, the manager will bring campaigns to life, pitch original ideas, shape the brand’s conversational voice, and appear on camera when content calls for it. This is a demanding, fast-paced startup role involving multiple channels, campaigns, and deadlines, as well as building systems that support the team’s growth. The role requires a demonstrated commitment to celebrating Black culture through creativity, along with social account ownership, hands-on short-form video production, community-building ability, organization, and strong people skills. Applicants should provide examples of accounts they have managed and results they helped drive, two or three short-form videos they personally created with details about their contributions, and a brief description of their creative perspective and examples of their work.

Requirements

Demonstrated commitment to celebrating Black culture through creativity, with a distinct perspective and awareness of artists, ideas, and cultural moments shaping Black communities in the U.S. and across the diaspora.
Experience owning social accounts for a brand or public-facing individual, including responsibility for publishing, community engagement, and performance, and the ability to discuss results helped drive.
Hands-on short-form video production skills, from concept through publish-ready video, with a strong eye for visuals, sound, and pacing.
Comfort editing with CapCut, Premiere Pro, Final Cut Pro, or a comparable tool, and creating assets in Canva.
Community-building experience and a natural, personable voice, with sound judgment in writing, speaking, and representing a brand.
Exceptional organization and strong people skills, including the ability to juggle priorities, communicate clearly, create systems, give feedback, and take initiative when priorities shift.

Nice To Haves

A creative practice or independently made original work.
A global perspective shaped by travel, lived experience, or creative work across communities.
Experience managing or mentoring someone.
Experience building workflows at a startup or on a small team.

Responsibilities

Set social strategy and execution for Instagram and TikTok, build the content calendar, and manage publishing across campaigns, product launches, and events.
Collaborate with the creative team to turn campaign concepts into social content and pitch original ideas.
Personally script, shoot, and edit short-form videos, including product and lifestyle storytelling and behind-the-scenes content.
Create graphics and templates in Canva as needed.
Capture lifestyle content, speak naturally on camera, and appear in brand content when appropriate.
Maintain a conversational brand voice across posts, comments, and direct messages; build relationships with followers, artists, creators, and brand advocates.
Create opportunities for audience participation and user-generated content, and handle sensitive conversations with sound judgment.
Manage the Social Media Coordinator by setting priorities, delegating clearly, and providing constructive feedback.
Build workflows for planning, production, approvals, publishing, and reporting across multiple campaigns and channels.
Monitor audience behavior, platform trends, and cultural conversations; track and report performance, then apply insights to future work.