Social Media Manager

Stanley 1913 • Seattle, WA

11d • $95,000 - $110,000

About The Position

The Social Media Manager brings the Stanley 1913 brand’s social persona to life across owned channels. As the primary always-on content lead, this role coordinates agency execution, publishing, community management, and channel health, ensuring content is delivered consistently and efficiently in line with brand standards and creative direction.

In partnership with the social agency of record, the manager develops and optimizes always-on and evergreen content strategy, identifying opportunities for platform-native, culturally relevant content that strengthens the brand’s digital presence. The role maintains an engaging presence across priority digital communities and uses performance insights to improve results.

Requirements

• At least 4 years of experience in social media marketing, content creation, or digital media.
• Track record of managing multiple social accounts across platforms and communities for a consumer goods, lifestyle, or sport brand.
• Strong understanding of social media industry standards, including platform guidelines, short-form video, innovative static creative, social-first storytelling, and performance optimization.
• Experience building social campaigns from concept through posting, including collaboration with internal and external partners.
• Strong organizational and project management skills, including the ability to manage multiple workflows, calendars, and deadlines.
• Ability to work in a fast-paced, results-focused environment and adapt quickly to changing priorities.
• Data-driven approach and strong analytical and reporting skills, including use of social listening data tools.
• Self-starter able to independently manage priorities and proactively identify opportunities.
• Examples of collaboration with external partners such as social editorial partners, established brands, talent partners, and influencers.
• Bachelor’s degree or equivalent experience.

Nice To Haves

• Hands-on social content creation experience, a content portfolio, and a production background.
• Experience in environments focused on crafting and managing materials, ideally in media, entertainment, sports, or production.
• Experience with Sprout, Hoot Suite, Sprinklr, or Dash Hudson.

Responsibilities

• Lead social content development and execution with the agency and senior managers, guiding storytelling that aligns with channel strategy and audience and cultural insights.
• Partner with creative, brand marketing, influencer, paid media, PR, and DTC teams to identify social-led evergreen opportunities that support business growth.
• Periodically lead campaign development with cross-functional teammates for priority in-line products.
• Support social team members by sourcing platform-specific insights, guidelines, and real-time audience information during campaign planning.
• Lead and maintain the social calendar and serve as the agency partner’s main daily contact.
• Ensure publishing, community management, and channel operations are accurate and aligned with brand voice, creative standards, and platform guidelines.
• Review and approve publishing calendars, copy, tagging, and asset implementation before content is published.
• Identify process improvements that increase operational efficiency and content quality.
• Proactively flag opportunities for community managers to engage with culture, creators, and community conversations.
• Supervise and contribute to agency quarterly performance reports with social team colleagues, noting trends, summarizing takeaways, and recommending optimizations.
• Support ongoing reporting requests from Senior Managers and the Director of Social, measure critical metrics, and translate audience and channel insights into recommendations.

Benefits

• Annual bonus for eligible full-time employees, based on company and individual results.
• Personalized time off.
• 14 paid holidays.
• Dental benefits.
• Vision benefits.
• 401(k).
• Competitive pay and benefits.
• Professional networking and development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level