Social Media Manager

TAAC Group•Atlanta, GA

About The Position

SMARD Art is a Black-owned global company and the world’s leading retailer of Black art. Its work is available at T.J. Maxx, HomeGoods, and Marshalls, and its mission is to make Black art mainstream and help it find a place in every home. The Social Media Manager will own SMARD Art’s social channels, create original content, and manage the Social Media Coordinator. Working with a team of creatives, the manager will help bring campaigns to life, pitch original ideas, shape the brand’s voice in conversations with its community, and appear on camera when appropriate. This is a demanding, fast-paced startup role involving multiple channels, campaigns, and deadlines, as well as building systems to support the team’s growth. Applicants should be driven by the company’s mission and bring a demonstrated commitment to celebrating Black culture through creativity. The role requires experience owning social accounts, hands-on short-form video production, community-building ability, strong organization and communication, and the ability to manage priorities and provide feedback. To apply, candidates should share examples of accounts they have managed and results they helped drive, two or three personally created short-form videos with notes on their contributions, and a brief description of the creative perspective they would bring.

Requirements

Demonstrated commitment to celebrating Black culture through creativity, with a distinct perspective and awareness of artists, ideas, and cultural moments shaping Black communities in the U.S. and across the diaspora.
Experience owning social accounts for a brand or public-facing individual, including direct responsibility for publishing, community engagement, and performance, and the ability to discuss results.
Hands-on ability to take short-form video from concept to publish-ready; strong visual, sound, and pacing judgment.
Comfort editing with CapCut, Premiere Pro, Final Cut Pro, or a comparable tool, and creating assets in Canva.
Community-building experience and a natural, personable voice, with sound judgment in writing, speaking, and representing a brand.
Exceptional organization and strong people skills; ability to manage multiple priorities, communicate clearly, create systems, give feedback, and take initiative as priorities shift.

Nice To Haves

A creative practice or original work made independently.
A global perspective shaped by travel, lived experience, or creative work across communities.
Experience managing or mentoring someone.
Experience building workflows at a startup or on a small team.

Responsibilities

Own social strategy and execution for Instagram and TikTok; set direction, build the content calendar, and manage publishing for campaigns, product launches, and events.
Collaborate with the creative team to turn campaign concepts into social content and pitch original ideas.
Personally script, shoot, and edit short-form videos, including product and lifestyle storytelling and behind-the-scenes content.
Create graphics and templates in Canva as needed.
Capture lifestyle content, speak naturally on camera, and represent the brand in content when appropriate.
Build and engage the community through a conversational brand voice across posts, comments, and direct messages.
Build relationships with followers, artists, creators, and brand advocates; encourage participation and user-generated content; and handle sensitive conversations with sound judgment.
Manage the Social Media Coordinator by setting priorities, delegating clearly, and giving constructive feedback.
Build scalable workflows for planning, production, approvals, publishing, and reporting across campaigns and channels.
Monitor audience behavior, platform trends, and relevant cultural conversations; track performance, report learnings, and use insights to guide future content and experiments.