Social Media Manager

Loot Labs•Seattle, WA

23h•Remote

About The Position

Loot Labs is seeking a Social Media Manager to own Boxed’s social channels and turn collector attention into new users. Reporting to the Content Lead, this role will develop and execute distinct strategies for each platform, create native content, and build the systems, partnerships, and creator sources that increase output beyond what one person can produce. The role is remote-first and focused on making Boxed a timely, distinctive account that resonates with collector culture. Social is treated as an acquisition channel, with success measured by signups, app installs, and first purchases—not reach alone. In the first year, the goal is to establish social as a measurable acquisition channel with monthly attributed conversions growing quarter over quarter, build an engaged audience across trading-card games and sports cards, and develop proven content formats that can feed paid creative.

Requirements

At least 3 years running social media for a consumer brand, app, or media company, with a track record of growing an audience and connecting it to signups, installs, or revenue.
Experience as a creator, editor, writer, or producer at a media brand, publisher, or creator-led company; able to write a hook and tell a story in 15 seconds.
Working fluency in trading cards and collectibles, including trading-card games or sports cards, and knowledge of chase cards, grading, and what makes a pull go viral.
Strong awareness of TikTok, YouTube, X, and Reddit trends, and ability to adapt trends so they feel native to a brand.
Comfort shooting on a phone and editing in CapCut, Premiere, or similar tools; fluent in native platform analytics.
Sharp writing and ability to maintain a consistent brand voice across posts.

Nice To Haves

Collects, breaks, or grades cards and knows hobby creators and communities.
Has built a personal following on any platform.
Experience feeding organic content into paid teams or working with UGC creators.
Experience driving installs for a mobile app.
Able to ship a high volume of work, learn quickly, and maintain quality.
Comfort working in a fast-paced, remote environment with shifting priorities.

Responsibilities

Own day-to-day strategy, publishing, and performance across TikTok, YouTube (including Shorts), Instagram, X, and Reddit, with a distinct playbook for each platform.
Identify trends, sounds, memes, and hobby moments early, and publish on-brand content while they are rising.
Write, shoot, and edit native short-form content, and develop recurring series such as pack openings, pull reactions, hobby explainers, and community spotlights.
Drive signups, app installs, first purchases, and referral activity from social; test calls to action and conversion paths from content to product.
Work with Growth and Analytics on attribution methods, including UTMs, link-in-bio, promo codes, and app deep links; report acquisition by channel, not just reach.
Grow the sports card audience with the same intent as the trading-card game audience.
Partner with Influencer, Field, and Community teams to amplify creator content, turn conventions and nationals into a month of posts, and promote the referral program and Discord.