Manager, Social Media

Select Medical • Mechanicsburg, PA

4d • Hybrid

About The Position

The Manager, Social Media partners with department colleagues and operational leadership to develop patient- and family-facing social media strategies and campaigns supporting Select Medical’s 140+ specialty hospitals across the country. The role drives creative, high-performing campaigns aligned with business priorities by planning campaign content, vetting and leveraging content from the field, monitoring conversations and trends across platforms, setting campaign KPIs, and reporting performance analytics. The position is based in Mechanicsburg, Pennsylvania, with a hybrid schedule.

Requirements

• Bachelor’s degree in Digital Communications, Marketing, Advertising, Journalism, or a related field.
• Three to five years of social media strategy and analytics experience in a corporate or agency environment, including two years of program execution with proven success metrics.
• Previous social media experience creating content or campaigns.
• High proficiency in strategic and tactical use of core platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Strong familiarity with web analytics, social media listening tools, keyword taxonomies, and SEO concepts.
• Creative thinking and strong written and oral communication skills.
• Ability to use insights data, platform performance, and key social trends to inform strategies and plans.
• Working knowledge of project management concepts, tools, and techniques.
• Experience using AI and large language model tools to develop effective prompts and support moderately complex drafting, analysis, and workflow tasks.

Nice To Haves

• Healthcare background.
• Certification in website analytics and/or Google AdWords.
• Experience with Sprout Social and/or Workfront.

Responsibilities

• Produce fresh, creatively written, and visually supported organic content for social media posts and campaigns.
• Plan campaign content and vet and leverage content from the field.
• Facilitate alignment of organic and paid social media strategy across divisions, brands, and markets, and share best practices.
• Develop standalone and integrated social media campaigns, capturing data and insights so successful approaches can be shared and duplicated.
• Coordinate with internal business partners to optimize social media growth and establish strategies and frameworks promoting divisions, brands, and service lines to current and prospective patients.
• Oversee creation and implementation of a monthly editorial calendar aligned with division, brand, and market priorities.
• Monitor social media trends and data to broaden the organization’s approach and identify emerging opportunities.
• Monitor and respond to negative reviews and escalate them according to established corporate processes.
• Identify and achieve relevant key performance indicators for launches, campaigns, events, and initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager