Social Media Manager

Vesync•Tustin, CA

4d•Onsite

About The Position

VeSync is hiring a hands-on Social Media Manager to own the social presence for a pre-launch connected wellness and technology product. The role spans building channel strategy and content from the first post, growing an audience from a standing start, engaging communities, and developing credibility that can convert attention into members. The brand, positioning, and claims framework are still being developed, so the manager will work alongside that process and adapt as decisions are made. The manager will define the role and goals of each social channel; translate Product Marketing’s positioning and claims framework into channel-native content; build programming calendars, repeatable formats, and production cadence; and concept, write, shoot, edit, and publish content. The role also maintains a consistent brand voice while following medical, regulatory, and claims review processes. It includes responding to comments and direct messages, routing product issues to customer experience, participating in Reddit and forums, setting and reporting channel metrics, and using performance data to guide future content. The position works closely with paid social, brand and creative, product, and customer experience teams. This is an on-site, office-based role in Tustin, California. Starting salary is $90,000 annually.

Requirements

Bachelor’s degree.
At least 5 years managing social media for consumer (B2C) brands.
Hands-on direct-to-consumer (DTC) experience.
Proven experience launching a brand, sub-brand, or product line to an audience that did not previously exist.
Fluency in the craft and culture of social channels and their differences, including comfort with forums and communities the brand does not control.
Ability to concept, write, shoot, and edit content hands-on.
Experience in health, wellness, medical device, supplements, or a similarly regulated space, with an understanding of claims constraints.
Ability to set metrics and KPIs, analyze performance, and use evidence to prioritize engagement quality over vanity metrics.
Ability to work with ambiguity, make progress with partial information, adapt as decisions are made, and avoid inventing positioning.
Ability to collaborate closely with paid social, brand and creative, product, and customer experience.

Nice To Haves

Experience in health and wellness.
Experience with consumer hardware.
Experience with subscription or membership businesses.

Responsibilities

Define the strategy, role, and goals for each social channel, including Instagram, TikTok, YouTube, Facebook, X, Threads, Reddit, and future channels.
Build the audience from a standing start and own audience and engagement growth.
Translate Product Marketing’s positioning and claims framework into content tailored to each channel.
Build the programming calendar, repeatable content formats, and production cadence.
Concept, write, shoot, edit, and publish social content.
Maintain a consistent brand voice and follow medical, regulatory, and claims review processes.
Respond to comments and direct messages and participate in conversations on owned channels.
Route product issues and escalations to customer experience.
Represent the brand in Reddit and other forums through participation rather than promotion.
Set channel metrics and KPIs, report performance honestly, and use data to guide future content.
Collaborate with paid social, brand and creative, product, and customer experience teams.

Benefits

100% covered medical, dental, and vision coverage for the employee, spouse, and dependents.
401(k) with a 4% employer match, eligible after 90 days of employment, with immediate vesting.
Generous paid time off policy.
Paid holidays.
Life insurance.
Voluntary life insurance.
Disability insurance.
Critical illness coverage.
Accident insurance.
Healthcare flexible spending account.
Dependent care flexible spending account.
Travel assistance program.
Employee assistance program (EAP).
Fully stocked kitchen.