Social Media Manager

Wray Ward•Charlotte, NC

About The Position

The Social Media Manager is part of Wray Ward’s PR, Content, Social and Influencer team. The role manages social media activities across Instagram, Facebook, Pinterest, Twitter/X, LinkedIn and YouTube, including strategy, community management, content creation, publishing, reporting and measurement. Social media programs may be standalone or integrated with broader marketing communications programs, requiring collaboration to connect marketing objectives and creative campaigns with social media activity. The position works closely with the PR, content, social media and influencer marketing team, as well as Client Leadership & Delivery, Resourcing, Strategy and Creative teams, to support integrated programs and seamless project workflows. The Social Media Manager also helps ensure high-quality deliverables and attends annual trade shows. Wray Ward describes its culture as collaborative, creative, fearless and results-oriented. The agency’s 39,000-square-foot office includes collaborative meeting spaces and amenities such as a roof deck and game room. Candidates must be authorized to work in the United States; Wray Ward does not sponsor work visas and participates in E-Verify.

Requirements

At least two to four years of related experience in an agency setting or similar environment.
Ability to create social media strategy and communicate strategies to clients.
Proven ability to manage social media content creation in support of strategy goals.
Proven ability to engage audiences to grow awareness of a brand, product or message.
Strong understanding of social media’s role in integrated marketing communications programs.
Strong writing skills, including the ability to write for all social media platforms and self-edit for quality assurance.
Good presentation skills.
Bachelor’s degree.
Authorization to work in the United States; Wray Ward does not sponsor individuals for work visas.

Nice To Haves

Familiarity with Sprout, Hootsuite and/or Sprinklr.

Responsibilities

Contribute to or set social media strategy and evolve programs to align with overall marketing communications goals.
Create social media content calendars for Instagram, Facebook, Pinterest, Twitter, LinkedIn and YouTube.
Schedule and publish content on native platforms or through scheduling tools.
Engage with followers and fans in online communities.
Manage the creation of reporting and measurement reports for client programs.
Bring creative ideas and solutions to social media content and campaigns, working with creative teams and content creators to execute concepts.
Contribute to social media audits.
Collaborate with the PR, content, social media and influencer marketing team, Client Leadership & Delivery, Resourcing, Strategy and Creative teams to support integrated programs and seamless workflows.
Assist in overseeing project coordination and quality to ensure high-quality deliverables.
Attend annual trade shows.
Write effectively in short and long form, listen well, solve problems, build relationships across the agency and represent the team and Wray Ward positively.