Social Media Manager

State of North Carolina • Wake County, NC

2d

About The Position

Manage and develop digital communications and social media content for the N.C. Department of Agriculture and Consumer Services. Oversee content creation, planning, and posting across multiple social media platforms to increase public awareness, educate and engage citizens, and highlight agriculture and departmental initiatives. Create graphics, videos, and other visual content; monitor audience engagement; and assist with communications, special events, and public inquiries, including the N.C. State Fair and other departmental programs. A written test will be given to candidates during the interview.

Requirements

• Bachelor’s degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution and two years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.
• Demonstrated experience managing professional social media accounts, such as Facebook, Instagram, X, YouTube, and TikTok, and developing strategies to optimize reach.
• Experience developing comprehensive social media strategies and analyzing and measuring social media engagement.
• Ability to use Adobe Creative Suite and/or Canva to create and edit digital content.
• Strong organizational skills and demonstrated ability to be detail-oriented, manage multiple projects, prioritize tasks effectively, and maintain Excel databases.
• Demonstrated ability to write using correct English usage and Associated Press style, and to edit and analyze information prepared by others.
• Documented expertise writing about agriculture, food, or public events, such as news releases, columns, speeches, and blog posts.

Responsibilities

• Manage and develop the Department’s digital communications and social media content.
• Oversee content creation, planning, and posting across multiple social media platforms.
• Develop content to increase public awareness, educate and engage citizens, and highlight agriculture and departmental initiatives.
• Create graphics, videos, and other visual content.
• Monitor audience engagement.
• Assist with communications, special events, and public inquiries, including the N.C. State Fair and other departmental programs.

Benefits

• State employee benefits are referenced, but specific benefits are not listed.

What This Job Offers

• Job Type: Full-time