Social Media Strategy & Digital Content Manager

Hilltop Holdings • University Park, TX

1d

About The Position

Hilltop Holdings is hiring a Social Media Strategy & Digital Content Manager to lead social media strategy and social-first content for Hilltop Holdings, PlainsCapital Bank, and HilltopSecurities. The role translates business priorities and stories from across markets and business lines into recurring content series, employee voices, and platform-native video. It also extends social content to location listings and review profiles and supports agency campaigns, helping the companies be more discoverable on social platforms, in search, and in AI-generated answers.

The position develops social strategy with marketing leadership, owns the editorial calendar, creates and distributes content, manages social channels and community engagement, and collaborates with internal teams and agency partners. It tracks organic and paid performance and other KPIs, shares insights and recommendations, trains employees on compliant social media use, and routes content through Compliance review while maintaining required disclosures and records. The role requires regular travel within the local and Texas market footprint, sometimes early mornings, evenings, or weekends, and transporting some video equipment. Other duties may be assigned.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience.
• At least 5 years of social media or digital content experience, with demonstrated ownership of strategy and results.
• Excellent writing, editing, and storytelling skills; a portfolio of writing, social, and video samples is required.
• Hands-on video production and editing skills.
• Familiarity with the Adobe suite and proficiency in Microsoft Office.
• Working knowledge of generative AI tools and how social content, listings, and reviews influence search and AI discovery.
• Experience with social management and analytics tools, GA4, and UTM tagging.
• Experience managing editorial calendars, multiple stakeholders, and agency partners across concurrent projects.
• Excellent communication skills and the ability to influence at all levels and represent the Company positively.
• Ability to adapt to changing priorities and tight deadlines.
• Willingness to travel regularly within the local and Texas market footprint, including occasionally early mornings, evenings, or weekends, and to transport some video equipment.

Nice To Haves

• Adobe Premiere Pro, After Effects, Photoshop, or Canva experience is strongly preferred.
• Adobe Express experience is preferred.
• Meltwater experience is strongly preferred.
• Experience with project management tools such as Wrike is preferred.
• Financial services or regulated-industry experience, advertising compliance familiarity, and listing management platform experience are preferred.

Responsibilities

• Develop social media content strategy with marketing leadership, defining audiences, platforms, content pillars, and KPIs, and own the editorial calendar.
• Create recurring content series and capture thought leadership, culture, community, employee, and customer stories, traveling within PlainsCapital and HilltopSecurities markets when appropriate.
• Plan, shoot, edit, and caption short-form and platform-native video; coordinate design, photography, and production vendors for larger projects.
• Publish and manage company social channels, engage with the community, escalate sensitive issues, and share content for reuse on the website, email, and other channels.
• Collaborate with the advertising agency and campaign team to align organic and paid social with broader campaigns; recommend content to boost, contribute stories, video, and social insights, and report on paid social performance.
• Partner with the listings administrator to use location listings and review profiles as content channels, extending social content, posts, and Q&A to strengthen local search and AI-generated visibility.
• Use generative AI tools responsibly and shape social content and profiles so search and AI answer engines can find and cite Hilltop Holdings, PlainsCapital Bank, and HilltopSecurities accurately.
• Apply campaign tagging, track KPIs across organic and paid social, listings, and reviews, present insights and recommendations, and partner with analytics on attribution.
• Train employees on effective, compliant social media use and content sharing.
• Manage content intake with business lines and route all content through Compliance review, maintaining required disclosures and records.
• Perform other duties and responsibilities as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior