Social Media & Digital Content Specialist

Chefness Gourmet Foods•Hallandale, FL

4d•Onsite

About The Position

Chefness Bakery is seeking a creative, motivated individual to help showcase its cakes, pastries, and baked goods and grow the bakery’s online presence. The role combines photography and video production, social media management, website updates, and marketing design. The specialist will create content for social media, the website, and marketing materials; maintain the bakery’s social accounts and website; and support campaigns and improvements that strengthen the brand’s digital presence. The ideal candidate is passionate about creating attractive content, brings fresh ideas, and can work independently in a fast-paced environment. The position is based at Chefness Bakery in Hallandale Beach, Florida. Applicants should submit a résumé and examples of photography, social media content, or accounts they have managed.

Requirements

Experience managing social media accounts for a business.
Strong photography and video-editing skills.
A creative eye for food photography, styling, and presentation.
Experience with Canva, CapCut, Photoshop, or similar editing tools.
Familiarity with website management platforms such as Shopify or WordPress.
Strong organizational skills and ability to work independently.
Creative and detail-oriented, with comfort working in a fast-paced environment.

Nice To Haves

Previous experience in food, bakery, hospitality, or retail marketing.

Responsibilities

Take high-quality photos and videos of cakes, pastries, and other bakery products.
Create Instagram Reels, TikTok videos, and behind-the-scenes content.
Edit photos and videos for social media, the website, and marketing materials.
Develop creative content for holidays, promotions, and new product launches.
Manage and maintain the bakery’s Instagram, Facebook, and TikTok accounts.
Create, schedule, and publish posts, stories, and reels.
Develop strategies to increase followers, engagement, and brand awareness.
Stay current on social media trends and creative marketing ideas.
Monitor social media performance and identify opportunities for growth.
Update and maintain the bakery website.
Upload product photos, descriptions, and pricing.
Keep website content current with seasonal menus and promotions.
Improve product presentation and the online shopping experience.
Assist with online marketing campaigns and website improvements.
Create promotional graphics, flyers, and digital advertisements.
Help develop marketing campaigns for holidays and special occasions.
Maintain a consistent, professional brand image across platforms.