Social Media Manager

fav•Santa Monica, CA
•Onsite

About The Position

fav is seeking a Social Media Manager to own how the company appears across established and emerging social platforms and to drive growth, engagement, and cultural relevance. The role combines strategic planning with hands-on execution, translating product features, creator moments, community activity, and platform behavior into native, timely social content. The Social Media Manager will balance long-term brand equity with real-time cultural opportunities, while ensuring content strengthens fav’s brand image, voice, and positioning. The position partners with product, marketing, and creator teams to integrate social into the broader platform ecosystem. It also involves building and nurturing community relationships, directly engaging with users and creators, measuring and improving content performance, and assessing new platforms and formats. fav describes its culture as fast-moving, collaborative, intense, and oriented toward high standards, open and respectful communication, and real-time feedback. This is a full-time, on-site role in Santa Monica, California.

Requirements

  • 3–8 years of experience in social media, content, or digital marketing.
  • Deep understanding of major social platforms and emerging channels.
  • Strong intuition for how content influences brand perception and growth.
  • Proven track record of driving audience growth and engagement across channels.
  • Deep understanding of community-building and brand value creation.
  • Ability to fit content into a broader product and platform narrative.
  • Strong grasp of streaming culture, creator ecosystems, and meme literacy.
  • Highly creative, with a strong point of view on what works and why.
  • Ability to move quickly, prioritize effectively, and execute in a fast-paced environment.
  • Excellent communication and collaboration skills.

Nice To Haves

  • Experience in consumer technology, gaming, or entertainment.
  • A sharp, native understanding of internet culture and humor.
  • Experience building or growing social accounts from early stages.
  • Strong taste and an ability to balance trend participation with brand consistency.
  • Obsession with what makes content shareable, memorable, and culturally relevant.

Responsibilities

  • Own and manage fav’s presence across established and emerging social platforms.
  • Develop and execute a content strategy that drives growth, engagement, and brand affinity.
  • Translate product features, creator moments, and platform behaviors into compelling, native social content.
  • Ensure content aligns with and strengthens fav’s brand image, voice, and positioning.
  • Write copy for social posts, captions, announcements, campaigns, and community communications that reflects fav’s voice and resonates with its audience.
  • Identify and act quickly and precisely on trends, memes, and cultural moments.
  • Optimize content performance through data, testing, and iteration.
  • Partner with product, marketing, and creator teams to integrate social into the broader platform ecosystem.
  • Build and nurture a strong community presence by engaging directly with users and creators.
  • Evaluate new platforms, formats, and opportunities for expansion.
  • Manage content calendars while remaining flexible to respond to real-time opportunities.

Benefits

  • Unlimited PTO.
  • 401(k) plan.
  • Comprehensive health insurance.
  • Paid company holidays.
  • Base salary of $71,000–$120,000 plus options.
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