Social Media Manager
About The Position
We are seeking a creative, culinary-savvy Social Media Content Creator to develop social-first content across platforms. The role involves conceptualizing, shooting, editing, and publishing content; bringing recipes, food moments, product stories, and trends to life; and managing day-to-day community engagement. The creator balances brand priorities with cultural trends, collaborates with cross-functional teams, and uses performance insights to improve and amplify content. The position combines kitchen creativity with digital storytelling. It includes preparing and styling food, capturing photos and short-form video, managing a content calendar, participating in larger shoots, collaborating with internal teams and agency partners, and engaging with online communities. The role is fully onsite in Minneapolis, Minnesota, and is a contract position.
Requirements
- At least 3 years of professional social content creation experience; food, beverage, CPG, or hospitality experience is ideal.
- Professional culinary experience and comfort working in a kitchen, including making food visually appealing on camera.
- Hands-on experience creating social-first content for Instagram, including Reels and Stories, TikTok, and other visual social channels.
- Proficiency in shooting and editing short-form video and photography for social media formats.
- Demonstrated ability to manage a social content calendar and align content with brand priorities and cultural trends.
- Experience in social media marketing, including community engagement and audience interaction.
- Ability to track and interpret social performance data to inform content decisions and optimize future posts.
Nice To Haves
- Experience working with emerging brands and helping build a social presence from the ground up.
- Experience collaborating with influencers and creators, including integrating user-generated content into brand channels.
- Familiarity with social analytics tools for monitoring performance and identifying trends.
- Exposure to paid content amplification strategies and identifying organic content suitable for promotion.
- Strong storytelling skills, especially in translating recipes, product launches, and brand moments into compelling social narratives.
- Excellent written communication skills for crafting engaging captions and community responses.
- Ability to work cross-functionally with brand, sales, culinary, and agency partners in a fast-paced environment.
Responsibilities
- Concept, shoot, edit, and publish social-first content, including Reels, TikToks, photos, Stories, and captions.
- Create authentic and compelling content featuring recipes, food moments, product stories, and social trends.
- Build and manage a content calendar balancing brand priorities, cultural moments, and audience interests.
- Partner with the Brand team on larger content shoots, contributing creative ideas and aligning deliverables with social media best practices.
- Manage daily community engagement by responding to comments, sharing creator content, and joining relevant conversations beyond the brand’s channels.
- Represent the brands’ warmth and personality in interactions and recognize and escalate customer or product-related questions when appropriate.
- Collaborate with the Influencer team to incorporate creator content into brand channels and the social content strategy.
- Work with Brand, Sales, culinary leadership, and other partners to turn recipes, retail launches, and brand moments into social content.
- Track social content performance, identify what resonates with audiences, and apply insights to improve future content.
- Identify standout content for paid amplification and coordinate with relevant teams on promotional strategies.
- Coordinate content reviews and approvals with internal teams and agency partners to support timely publishing and brand alignment.
- Refine processes and content approaches to improve social channels over time.
Benefits
- Medical insurance, if eligible
- Dental insurance, if eligible
- Vision insurance, if eligible
- Critical Illness, Accident, and Hospital coverage, if eligible
- 401(k) retirement plan with pre-tax and Roth post-tax contributions available, if eligible
- Voluntary life and AD&D insurance for the employee and dependents, if eligible
- Short- and long-term disability coverage, if eligible
- Health Spending Account (HSA), if eligible
- Transportation benefits, if eligible
- Employee Assistance Program, if eligible
- Time off/leave, including PTO, vacation, or sick leave, if eligible
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
