Social Media Manager

Mary Free Bed Rehabilitation Hospital•Grand Rapids, MI

9d•Onsite

About The Position

The Social Media Manager leads social media strategy and execution across the Mary Free Bed Rehabilitation System. The role uses audience insights and performance data to strengthen channel strategy and guide social content development. As a hands-on content leader, the Social Media Manager shapes effective, on-brand content and leads and mentors a growing team that creates, edits, produces, publishes and optimizes social media content. The position is onsite at the Mary Free Bed Grand Rapids Campus. The Social Media Manager develops systemwide organic social media strategy in support of organizational and marketing priorities; defines channel strategies, audiences, objectives and content approaches; and oversees measurement, reporting, KPIs and benchmarks. The role owns the social editorial calendar, uses performance data, audience behavior and social listening to recommend strategic and content improvements, and collaborates with creative and marketing colleagues on campaigns. It also develops original content, edits and proofreads social copy, finds stories across the system, and ensures content meets brand, voice, accessibility and quality standards. The position develops scalable standards, workflows and best practices; manages internal social programs, training, resources, toolkits and brand guidance; and provides expertise, consultation and training to employees, clinicians and leaders. It provides strategic, editorial and creative direction, supports team development, and oversees multiple projects, stakeholders and deadlines. Other duties may be assigned. The role also promotes excellent customer service, teamwork, direct communication and discreet handling of confidential information. It contributes to quality improvement by identifying problems and seeking solutions, supporting patient and family satisfaction, and participating in departmental customer-service monitoring and reporting efforts. Mary Free Bed states its commitment to treating people with dignity and respect, expanding opportunity, growing talent, fostering welcoming experiences, taking action against discrimination, honoring differences, educating staff and communities, and restoring hope and freedom together.

Requirements

Bachelor’s degree in marketing, communications, journalism, digital media or a related field, or equivalent professional experience.
7–10 years of progressive professional experience in social media and digital content.
3–5 years of experience leading and developing teams, with demonstrated expertise in social media strategy.
Demonstrated experience developing and leading social media strategy for a brand, organization or agency.
Exceptional writing, editing and storytelling skills, with demonstrated expertise creating social media content.
Strong portfolio demonstrating social content, writing, campaigns and measured strategic work; portfolio or work samples must be submitted with the application.
Demonstrated results from social media projects, such as engagement, audience growth, reach, video performance or traffic.
Experience using social analytics, reporting and audience insights to guide strategy and content decisions.
Advanced knowledge of major social platforms, platform-native content, audience behavior and emerging trends.
Advanced skills with social media management, analytics and listening tools such as Sprout Social, Meta Business Suite or comparable platforms.
Skills with content creation platforms such as Adobe Creative Cloud, Canva, CapCut or comparable tools.
Ability to create within established brand standards and maintain a consistent voice across platforms.
Strong project management skills and ability to manage multiple priorities, stakeholders and deadlines.
Understanding of accessibility, privacy and reputational considerations associated with social media.
Ability to mentor, train and speak confidently and energetically in corporate and health care settings.
Proficiency with MS Office programs, including Outlook, Word, Excel and PowerPoint.
Ability to work effectively in a fast-paced, highly collaborative environment.

Nice To Haves

Experience developing employee social media ambassador or advocacy programs.
Experience supporting social media across a multi-location or complex organization.
Experience in health care, rehabilitation, wellness or another regulated industry.
Knowledge of HIPAA requirements related to health care marketing and social media.
Experience with paid social media, community management and social listening.
Knowledge of ADA and digital accessibility standards.
Experience using project management and agentive tools to enhance workflows while maintaining privacy, quality and brand integrity.

Responsibilities

Develop and lead systemwide organic social media strategy in support of organizational and marketing priorities.
Manage and mentor a growing team responsible for creating, editing, producing, publishing and optimizing social content.
Define channel strategies, audiences, objectives and content approaches across social platforms.
Establish KPIs and benchmarks and lead social media measurement and reporting for channels, campaigns and content.
Own the social editorial calendar, balancing campaigns, organizational priorities, evergreen content and timely opportunities.
Translate performance data, audience behavior and social listening into actionable recommendations for strategy and content.
Collaborate with writers, designers, photographers, videographers and marketing strategists on social campaigns and content.
Identify trends, emerging platforms and opportunities to strengthen social presence and audience engagement.
Develop original social content from concept through publication and edit and proofread compelling copy adapted to platforms and audiences.
Identify compelling stories across the organization and determine how to tell them effectively through social media.
Ensure social content meets brand, voice, accessibility and quality standards.
Develop scalable social media standards, workflows and best practices for programs, locations and partnerships.
Manage and define internal social programs, including training, resources, toolkits and brand guidance.
Provide social media expertise, consultation and training to employees, clinicians and leaders.
Provide strategic, editorial and creative direction that strengthens content quality and develops team capabilities.
Oversee multiple projects, stakeholders and deadlines within a project management system.
Demonstrate and encourage excellent customer service and behavioral standards; coach and monitor team members.
Promote teamwork and direct communication, and handle confidential information discreetly and sensitively.
Identify problems and seek solutions; promote patient and family satisfaction and participate in departmental customer-service monitoring and reporting.
Complete other duties as assigned.