Social Media Manager

AppLovin • Palo Alto, CA

7h

About The Position

AppLovin is hiring a Social Media Manager for Gist, a new consumer social app. The role will own Gist’s voice and presence across social platforms, building its brand and community from launch. The manager will create, test, and iterate on useful, shareable content while using performance data to guide future content and growth.

This is a builder role for someone who has grown an audience from zero and understands how content travels across platforms. The Social Media Manager will own channels end to end and help people discover Gist before downloading the app. The role offers startup-level autonomy within AppLovin, with a lean team and close connection between brand, content, product growth, and leadership.

Requirements

• 2–3+ years of experience in social media, content, or community growth.
• Proven history of growing an account or channel from the ground up to a significant, engaged audience, with results and an explanation of the approach.
• Fluency with AI tools and a clear point of view on using them to create better content faster.
• Strong writing, visual, and editing instincts, with a portfolio of self-created content.
• Ability to create across formats and platforms, including Instagram and TikTok video and Threads and Substack writing.
• Self-directed, fast-moving, and comfortable in an ambiguous, early-stage environment.
• Experience working with or inside a larger organization while owning channels with startup-level autonomy.

Nice To Haves

• Experience as a UGC creator or content creator.
• Experience as a brand marketer at other startups.
• Experience writing, growing, or running a Substack.
• Familiarity with lifestyle feed content dynamics, including what drives daily engagement, retention, and shareability.

Responsibilities

• Own social strategy and execution across Instagram, TikTok, Threads, Substack, and emerging platforms.
• Create platform-native content, including short-form video, posts, and written pieces, in a distinct Gist voice.
• Work with agencies, individual content creators, influencers, and Gist creators to produce and feature content.
• Grow audience and engagement through rapid experimentation with formats and hooks, studying results and scaling successful approaches.
• Partner with performance marketing so social supports the broader growth funnel.
• Track and report audience growth, engagement, and content performance to guide future content.
• Spot trends and cultural moments early and determine which are worth participating in.
• Define Gist’s public identity across social at launch.
• Build an owned audience across platforms as a durable growth channel for the product.
• Establish repeatable content playbooks and formats that can scale with the team and platform.
• Bring audience insights into product and brand decisions.

Benefits

• Autonomy of a startup backed by AppLovin’s resources, technology, and scale.
• Work with a lean, fast-moving team that values creativity, speed, and good taste.
• High visibility into how brand and content drive product growth, with a direct line to leadership from day one.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed