Social Media Manager

Mary Free Bed Rehabilitation Hospital•Grand Rapids, MI

11d•Onsite

About The Position

The Social Media Manager leads social media strategy and execution across the Mary Free Bed Rehabilitation System. Using audience insights and performance data, this role strengthens channel strategy and guides social content development. The role is a hands-on content leader who informs the development and evolution of effective, on-brand content while leading and mentoring a growing team responsible for creating, editing, producing, and publishing social media content. This position is onsite at the Mary Free Bed Grand Rapids Campus. The role develops systemwide organic social strategy, sets channel objectives and content approaches, owns the editorial calendar, and establishes measurement and reporting practices. It turns performance data, audience behavior, and social listening into recommendations, while collaborating with creative and marketing colleagues to develop campaigns and content. The Social Media Manager also identifies stories and emerging opportunities, ensures that content meets brand, voice, accessibility, and quality standards, and establishes scalable standards, workflows, and best practices across programs, locations, and partnerships. The role provides strategic, editorial, and creative direction; trains and consults with employees, clinicians, and leaders; and oversees projects, stakeholders, and deadlines. It is also responsible for customer service and teamwork expectations, handling confidential information discreetly and sensitively, and contributing to quality improvement by identifying problems, seeking solutions, and supporting efforts to monitor and report customer service. Mary Free Bed emphasizes dignity and respect, opportunity, talent development, inclusion, action against discrimination, education, and restoring hope and freedom together.

Requirements

Bachelor’s degree in marketing, communications, journalism, digital media, or a related field, or equivalent professional experience.
7–10 years of progressive professional experience in social media and digital content.
3–5 years of experience leading and developing teams, with demonstrated expertise in social media strategy.
Demonstrated experience developing and leading social media strategy for a brand, organization, or agency.
Exceptional writing, editing, and storytelling skills, with demonstrated expertise creating social media content.
Strong portfolio demonstrating social content, writing, campaigns, and measured strategic work; a portfolio or work samples must be submitted with the application.
Demonstrated results from social media projects, including engagement, audience growth, reach, video performance, traffic, or other relevant metrics.
Experience using social analytics, reporting, and audience insights to guide strategy and content decisions.
Advanced knowledge of major social platforms, platform-native content, audience behavior, and emerging trends.
Advanced skills with social media management, analytics, and listening tools such as Sprout Social, Meta Business Suite, or comparable platforms.
Skills using content creation platforms such as Adobe Creative Cloud, Canva, CapCut, or comparable tools.
Demonstrated ability to create within established brand standards and maintain a consistent voice across platforms.
Strong project management skills and ability to manage multiple priorities, stakeholders, and deadlines.
Understanding of accessibility, privacy, and reputational considerations associated with social media.
Confident, energetic mentor, trainer, and speaker in corporate and health care settings.
Proficiency with MS Office programs, including Outlook, Word, Excel, and PowerPoint.
Ability to work effectively in a fast-paced, highly collaborative environment.
Ability to meet the role’s physical requirements: remain stationary for the majority of the time; move around the work location occasionally; use a keyboard and receive and communicate information and ideas frequently; and occasionally transport, position, or exert force up to 10 pounds.
Ability to perform the essential job functions, with reasonable accommodation available when requested by a qualified applicant or employee with a disability, unless accommodation would cause undue hardship.

Nice To Haves

Experience developing employee social media ambassador or advocacy programs.
Experience supporting social media across a multi-location or complex organization.
Experience in health care, rehabilitation, wellness, or another regulated industry.
Knowledge of HIPAA requirements related to health care marketing and social media.
Experience with paid social media, community management, and social listening.
Knowledge of ADA and digital accessibility standards.
Experience using project management and agentive tools to enhance workflows while maintaining privacy, quality, and brand integrity.

Responsibilities

Develop and lead Mary Free Bed’s systemwide organic social media strategy in support of organizational and marketing priorities.
Manage and mentor a growing team responsible for creating, editing, producing, publishing, and optimizing social content.
Define channel strategies, audiences, objectives, and content approaches across Mary Free Bed social platforms.
Establish KPIs and benchmarks and lead social media measurement and reporting for channels, campaigns, and content.
Own the social editorial calendar, balancing campaigns, organizational priorities, evergreen content, and timely opportunities.
Translate performance data, audience behavior, and social listening into actionable recommendations for social strategy and content.
Collaborate with writers, designers, photographers, videographers, and marketing strategists on social campaigns and content.
Identify trends, emerging platforms, and opportunities to strengthen social presence and audience engagement.
Develop original social content hands-on, from concept through publication.
Edit and proofread social copy that reflects the Mary Free Bed voice and adapts across platforms and audiences.
Identify compelling stories across the Mary Free Bed system and determine how to tell them effectively through social media.
Ensure social content meets Mary Free Bed brand, voice, accessibility, and quality standards.
Develop scalable social media standards, workflows, and best practices for Mary Free Bed programs, locations, and partnerships.
Manage and define internal social programs, including training, resources, toolkits, and brand guidance.
Provide social media expertise, consultation, and training to employees, clinicians, and leaders throughout the system.
Provide strategic, editorial, and creative direction that strengthens content quality and develops team capabilities.
Oversee multiple projects, stakeholders, and deadlines within a project management system.
Demonstrate excellent customer service and standards of behavior; encourage, coach, and monitor these standards in team members.
Promote teamwork and direct communication with co-workers and handle confidential information discreetly and sensitively.
Contribute to quality improvement by identifying problems and seeking solutions; promote patient and family satisfaction where possible and participate in departmental customer-service monitoring and reporting efforts.
Complete other duties as assigned.