Social Media Strategy & Digital Content Manager

PrimeLending • Dallas, TX

1d

About The Position

Hilltop Holdings is hiring a Social Media Strategy & Digital Content Manager to lead social media strategy and social-first content for Hilltop Holdings, PlainsCapital Bank, and HilltopSecurities. The role turns business priorities and stories from across markets and lines of business into recurring series, employee voices, and platform-native video. It also extends social content to location listings and review profiles and supports agency campaigns, strengthening how the companies are found on social platforms, in search, and in AI-generated answers.

The position partners with marketing leadership, business lines, agencies, campaign teams, analytics, and a listings administrator. It develops content strategy and editorial plans, creates and distributes content, manages channel engagement, tracks performance, and trains employees in effective and compliant social media use. Content must go through Compliance review, with required disclosures and records maintained. The role includes regular travel within local and Texas markets, sometimes early mornings, evenings, or weekends, and transporting some video equipment.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent experience.
• At least 5 years of social media or digital content experience, with demonstrated ownership of strategy and results.
• Excellent writing, editing, and storytelling skills; a portfolio of writing, social, and video samples is required.
• Hands-on video production and editing skills.
• Familiarity with the Adobe suite.
• Working knowledge of generative AI tools and how social content, listings, and reviews influence search and AI discovery.
• Experience with social management and analytics tools, GA4, and UTM tagging.
• Experience managing editorial calendars, multiple stakeholders, and agency partners across concurrent projects.
• Excellent communication skills and the ability to influence at all levels and represent the Company positively.
• Ability to adapt to changing priorities and tight deadlines.
• Proficiency in Microsoft Office.
• Willingness to travel regularly within the local and Texas market footprint, including occasionally early mornings, evenings, or weekends, and to transport some video equipment.

Nice To Haves

• Adobe Premiere Pro, After Effects, Photoshop, or Canva skills.
• Experience with Adobe Express.
• Meltwater experience.
• Experience with project management tools such as Wrike.
• Financial services or regulated-industry experience.
• Advertising compliance familiarity.
• Listing management platform experience.

Responsibilities

• Develop the social media content strategy with marketing leadership, defining audiences, platforms, content pillars, and KPIs, and own the editorial calendar.
• Create recurring content series and capture thought leadership, culture, community, employee, and customer stories, traveling within PlainsCapital and HilltopSecurities markets where appropriate.
• Plan, shoot, edit, and caption short-form and platform-native video; coordinate design, photography, and production vendors for larger projects.
• Publish and manage Company social channels, engage with the community, escalate sensitive issues, and share content for reuse on the website, email, and other channels.
• Collaborate with the advertising agency and campaign team to align organic and paid social with broader campaigns, recommend content to boost, contribute stories, video, and social insights, and report on paid social performance.
• Partner with the listings administrator to use location listings and review profiles as content channels, extending social content, posts, and Q&A to strengthen the companies’ visibility in local search and AI-generated answers.
• Use generative AI tools responsibly and shape social content and profiles so search and AI answer engines can find and cite Hilltop Holdings, PlainsCapital Bank, and HilltopSecurities accurately.
• Apply campaign tagging, track KPIs across organic and paid social, listings, and reviews, present insights and recommendations, and partner with analytics on attribution.
• Train employees on effective, compliant social media use and content sharing.
• Manage content intake with business lines and route all content through Compliance review, maintaining required disclosures and records.
• Perform other duties and responsibilities as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager