Manager, Social Media & Digital Content

Capitol Broadcasting Company•Durham, NC

1d•Onsite

About The Position

The Manager, Social Media & Digital Content owns the day-to-day voice of the Durham Bulls online across social channels and the team website. The role plans, creates, publishes, and measures content intended to grow the audience and support ticket sales, partner value, and community reach. It works closely with Marketing Leadership, graphics and video teams, ticketing, corporate partnerships, and community relations. The position begins by executing an agreed calendar and brand direction, with greater creative ownership earned through strong judgment and results. This is an on-site, event-driven role. Evening, weekend, and holiday work is required during the season and at other events, often in busy, noisy, outdoor conditions. The offseason is used for planning, building content libraries, creating special-event content, and preparing for the next season.

Requirements

At least 3 years of experience in social media, digital content, or a related field.
A portfolio or social accounts demonstrating the ability to create attention-grabbing content.
Strong instincts for creating content that is emotional, timely, and worth sharing.
Ability to shoot and edit mobile photo and video and write original social copy.
Working knowledge of major social platforms and their native analytics.
Basic experience updating a website or content management system.
Strong organization and follow-through during busy calendars and live events.
Good judgment and an understanding of representing a public brand.

Nice To Haves

Sports or entertainment experience.

Responsibilities

Run daily posting and community engagement across all Durham Bulls social platforms, YouTube, and LinkedIn.
Work with the mascot coordinator on Wool E. Bull’s accounts.
Cover games live with timely, on-brand in-game posts, highlights, promotions, and moments from the stands.
Respond to fans in comments and messages, and promptly flag service issues or negative trends to the appropriate department.
Monitor platform trends and use those that fit the Bulls brand.
Plan and deliver content with graphics and video teams, photographers, and creators as needed.
Shoot and edit quick-turn photo and mobile video, especially during games and events.
Write clear, creative captions and copy in the Bulls’ voice.
Tell stories about the ballpark, fans, staff, community, and the broader Bulls experience beyond baseball.
Build relationships with local creators and influencers to reach new fans.
Create content promoting tickets, group outings, theme nights, and merchandise in coordination with ticketing and marketing.
Deliver and document social and web assets promised to corporate partners, and help develop new sponsorable content ideas.
Support paid social campaigns through creative work, targeting input, and performance tracking.
Build and maintain the content calendar with leadership across the season, offseason, and special events.
Coordinate content around promotions, partnerships, community initiatives, the Tampa Bay Rays, and MiLB where applicable.
Bring forward ideas, take feedback, and follow through on agreed priorities.
Own routine website updates so schedules, promotions, news, and fan information are accurate and current.
Gather timely content from other departments and recommend improvements to the online fan experience.
Monitor and respond to fan inquiries through the email tied to the website.
Track social-channel and website performance, and share regular reports with learnings and recommendations.
Use performance results to adjust the content mix, posting times, and formats.