Social Media Manager Jobs

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Social Media & Community Manager

PepsiCoNew York, NY
Remote

About The Position

We’re looking for a Community Engagement Manager within the PepsiCo Creative Studio to lead how our brands actively participate in conversation, culture, and community. This role owns day-to-day engagement and advocacy, ensuring our social presence feels human, responsive, and deeply connected to the audiences we serve. PepsiCo is a global leader in food and beverages, operating in over 200 countries with a portfolio that includes 22 iconic billion-dollar brands. Our vision is to be the global leader in beverages by Winning with Purpose, embedding sustainability and innovation into everything we do. You’ll be a central force in shaping culture, strengthening relationships, and ensuring the PepsiCo Creative Studio delivers high-quality, on-time, and on-budget work for PepsiCo’s iconic beverage brands, including Pepsi, Mountain Dew, Gatorade and many others.

Requirements

  • 3-5+ years experience in community management, social engagement, or audience strategy
  • Demonstrated success managing high-volume brand social engagement and moderation
  • Experience executing gifting, seeding, or advocacy programs
  • Strong platform fluency across major and emerging social platforms
  • Exceptional written communication and brand voice control
  • Experience with social listening, engagement, moderation, or community management tools
  • Strong judgment in escalation and reputation-sensitive interactions
  • Ability to translate community insight into strategic recommendations
  • Comfortable operating in fast-moving, culture-driven brand environments

Nice To Haves

  • You are a culture-first operator. You’re deeply tuned into conversation, community, and tone, and you care about how brands show up moment to moment.
  • You move quickly, exercise good judgment, and take pride in representing the brand with clarity and humanity.
  • You thrive in the work itself, and you see community as a powerful driver of relevance and trust.

Responsibilities

  • Own and execute the cross-platform community engagement strategy
  • Define platform-specific engagement approaches based on audience behavior and brand goals
  • Own content calendar and all posting across platforms
  • Lead proactive and reactive engagement across comments, DMs, mentions, and conversations
  • Identify where and how the brand should participate in cultural and conversational moments beyond owned posts
  • Build engagement frameworks that drive participation, UGC, and peer advocacy
  • Partner with Strategy, Creative, Brand, Influencer, PR, Legal and Customer Care teams to align initiatives and activations.
  • Lead fan recognition, surprise-and-delight, gifting, sampling, and product seeding initiatives tied to campaigns and cultural moments
  • Partner cross-functionally to execute advocacy and seeding programs
  • Build repeatable workflows and guardrails for outreach and activation
  • Turn high-value fan interactions into shareable brand moments
  • Provide subject-matter expertise on activation tools, partner ecosystems, and enabling technologies
  • Serve as editorial lead for community interactions across platforms
  • Develop and maintain response guidelines and engagement standards
  • Ensure consistent, high-quality, brand-safe moderation and outbound engagement
  • Monitor sentiment, trends, and behavioral signals across platforms
  • Feed community and cultural insights into campaign and rapid-response ideation
  • Use listening and engagement tools to improve responsiveness and insight quality
  • Maintain industry expertise in community activation tools, partner ecosystems, and enabling technologies to scale advocacy, seeding, and fan programs
  • Monitor and triage sensitive interactions and reputation risks
  • Execute escalation protocols with Legal, PR, Customer Care, and Brand teams
  • Protect brand trust through timely and accurate responses
  • Track KPIs across engagement quality, sentiment, participation, and response performance
  • Measure impact of gifting, seeding, and advocacy programs
  • Contribute community insights to broader performance reporting
  • Drive test-and-learn optimization of engagement approaches

Benefits

  • Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

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