Senior Manager - Social Media

Hard Rock Digital•United States, FL

1d•Hybrid

About The Position

Hard Rock Digital is building a team focused on becoming the best online casino, sportsbook, and social gaming company in the world. This role is the senior lead of Hard Rock Bet's organic social program, setting and owning social strategy across all HRB channels. The position leads and develops a team of Social Media Managers and Coordinators, guiding them from strategy and content creation through community building and performance measurement. The role focuses on expanding Hard Rock Bet's online reach and engagement, building scalable programs that contribute to acquisition, retention, and revenue generation, mitigating reputational risk, and delivering a best-in-class social presence. The ideal candidate has sharp creative instincts, a data-obsessed mindset, proven experience leading and developing a social team in fast-moving, highly regulated industries, and a passion for igaming and sports betting. They should be prepared to adapt and learn as social platforms, algorithms, and audience behaviors rapidly evolve.

Requirements

7+ years of social-media marketing experience, including 3+ years directly managing and developing a team of social media managers and/or coordinators in consumer-facing industries (gaming, sports, entertainment, or similarly regulated fields preferred).
Documented success setting and scaling data-driven organic social strategies that deliver measurable lifts in acquisition, retention, and revenue for sportsbook and/or casino products.
Expertise in building and presenting attribution models, incrementality tests, and executive-level ROI dashboards that translate social metrics into clear business outcomes.
Deep knowledge of major and emerging platforms (TikTok, Instagram, YouTube, X, Threads, Twitch, Discord, Snapchat, etc.) and their evolving algorithms, ad products, and community standards.
Experience managing budgets, external agencies, and MarTech vendors with a proven ROI mindset.
Exceptional written and verbal communication skills, with the ability to distill complex data into compelling narratives for senior leadership and cross-functional partners.
Excellent project-management skills—adept at prioritizing, multitasking, and thriving in a fast-paced, ever-changing environment.
Strategic thinker with a proactive, collaborative, and solution-oriented mindset, eager to create legendary social experiences and prove their business impact.

Responsibilities

Set and own a comprehensive, multi-platform organic social-media strategy across all HRB channels that advances Hard Rock Bet’s brand identity and commercial objectives for both casino and sportsbook products.
Manage, coach, and develop a team of Social Media Managers and Coordinators, setting clear goals, providing regular feedback, and building a culture of creativity, accountability, and data-driven iteration.
Own a robust measurement framework, including leading/lagging KPIs, attribution models, and ROI dashboards, that connects social efforts to customer growth, engagement, and revenue; present insights and recommendations to the VP, Brand Marketing and senior leadership.
Guide the team's end-to-end authentic content creation (short-form video, memes, long-form storytelling, sports highlights, etc.), across online casino and sports betting, ensuring every asset embodies our brand ethos, and drive experimentation and data-driven creative iteration.
Establish best practices for real-time engagement, customer care, and reputation management, fostering authentic relationships with bettors and players while upholding responsible-gaming standards.
Partner closely with Brand, Integrated Marketing, Influencer Marketing, Content, Creative, PR, Product, CRM, Performance Marketing, and Compliance teams to ensure social initiatives support broader company objectives and regulatory requirements.
Manage the organic social-media budget, allocating resources across channels, tools, agencies, and talent for maximum efficiency and business impact.
Stay at the forefront of platform updates, emerging channels, sports-betting moments, and cultural trends, ensuring Hard Rock Bet remains an innovator in social storytelling and fan engagement.