Social Media Manager

Care Lync•Lower Merion Township, PA

1d•Remote

About The Position

The Social Media Manager will be responsible for building and executing Care Lync's social media and content presence across all markets and programs. This role will also extend to managing the social presence for two adjacent brands: the executive presence of the CEO and COO, and No Brakes Charters, a sportfishing charter business. The position involves translating strategic direction from Executive Leadership into an operational system including a content calendar, pipeline, publishing rhythm, engagement practice, and reporting. The role requires creating content directly, recruiting and training market-level contributors, managing consent and approval processes, and partnering with various departments for employer branding, recruitment marketing, and referral source visibility. Additionally, the Social Media Manager will ghostwrite and produce content for the founders, manage the No Brakes Charters social presence to drive bookings, handle community management, and report on key metrics. All social media accounts and assets will be managed under company-owned business accounts with proper access control and documentation.

Requirements

Bachelor's degree in marketing, Communications, Journalism, Digital Media, or a related field - or equivalent demonstrated experience.
Three to five years of hands-on social media, content, or digital marketing experience with documented audience and engagement growth.
A portfolio of content the candidate personally created, including video, with results attached.
Demonstrated experience managing multiple brands or accounts with distinct voices simultaneously.
Proficiency with content creation and editing tools (CapCut, Adobe Creative Suite, Canva or equivalent) and with social scheduling and analytics platforms.
Must complete HIPAA Privacy and Security training on hire and annually thereafter, plus role-specific training on the marketing use of protected health information, as a condition of employment.
Valid driver's license and ability to travel.

Nice To Haves

Prior experience producing content in a HIPAA-covered or otherwise regulated environment is strongly preferred.
Experience in healthcare, human services, disability services, or senior services.
Experience building a social function from nothing rather than inheriting one.
Recruitment marketing or employer-brand experience.
Executive or founder personal-brand experience, including ghostwriting.
Paid social campaign management with budget accountability.
Hospitality, tourism, boating, or fishing and charter industry exposure.

Responsibilities

Work with Executive Leadership to define target audiences, positioning, and the Care Lync story, then own translating that into a documented content strategy.
Establish baseline metrics and set targets with the reporting manager.
Define a distinct voice for each brand.
Recommend which channels to use or not use, by brand and by audience.
Build and maintain a single unified content calendar covering all three brands, visible to leadership.
Publish on a consistent, sustainable cadence, including through new market launches and program expansions.
Maintain a content bank far enough ahead that the calendar survives travel, vacancies, and slow approval cycles.
Manage an intake path for leadership content requests so urgent asks are prioritized deliberately.
Create content directly: short-form video, photography, graphics, captions, and written posts tailored to each platform.
Recruit, train, and support market-level content contributors so usable footage and stories flow in from every state without requiring travel for each one.
Maintain an organized asset library in which every asset is filed with its authorization status attached.
Publish no content that features, names, or makes identifiable any individual we serve without valid written authorization on file and Compliance approval.
Obtain signed media releases from staff appearing in content, and honor withdrawal of consent.
Route client-facing and program-facing content through the defined approval workflow before publication.
Partner with Employee Relations and Talent Acquisition to build a credible, honest employer-brand presence.
Produce staff-voice content: day-in-the-life, career progression, supervisor and leader spotlights, Fast Track Leadership stories.
Monitor Glassdoor, Indeed, and comparable platforms; report themes and trends to Human Resources and Executive Leadership.
Draft professional, non-defensive employer responses to reviews - positive and negative - for Human Resources approval before posting.
Own a LinkedIn-led presence aimed at counties, state agencies, boards, discharge planners, schools, and provider partners.
Build general-public and family-facing awareness of Care Lync in each market.
Produce content that demonstrates operational credibility: quality results, accreditation progress, program expertise, leadership perspective.
Coordinate with District Managers and Executive Leadership before publishing anything that touches a state relationship.
Learn the founders' story in depth and build a documented narrative architecture from it.
Translate a story that works in person into content that works cold.
Build corporate exposure across the business, finance, and industry community alongside sector visibility.
Ghostwrite, draft, and produce thought-leadership and behind-the-scenes content in each founder's authentic voice, with founder review before publication.
Operate within agreed content guardrails, including subjects that are out of scope for founder channels.
Manage the logistics: capture sessions, approval turnaround, and a content bank that does not depend on daily founder availability.
Build on existing momentum to drive traffic and, most importantly, booked charters for No Brakes Charters.
Capture the charter experience.
Run and optimize promotions, seasonal campaigns, and calls to action tied directly to bookings.
Track and report booking attribution so spend and effort are measurable.
Monitor and respond to comments, messages, reviews, and tags across all brands within defined response times.
Route inbound concerns immediately. Any message, comment, or review that references a specific individual's services, alleges mistreatment, or raises a health or safety concern is routed to Compliance and the applicable District Manager the same day.
Never discuss an individual's services, enrollment, or circumstances publicly - including confirming that someone is served by Care Lync. Public replies acknowledge and redirect to a private channel.
Follow the escalation protocol for negative press, viral commentary, or reputational events; Executive Leadership owns external response.
Report monthly on reach, engagement, audience growth, website traffic, applications influenced, partner engagement, and No Brakes bookings.
Tie activity to outcomes. Volume alone is not a result.
Recommend what to stop as readily as what to scale.
Plan and manage paid social campaigns and budgets when authorized, with documented return.
Ensure all social, advertising, and analytics accounts are created and held under company-owned business accounts for the correct legal entity.
Store credentials in the company password manager, with the reporting manager and IT retaining administrative access at all times.
Maintain current documentation of every account, handle, admin, and integration so the function survives any transition.