Social Media Manager

VITAMIN ANGEL ALLIANCE INC• US,

10d•$90,000 - $100,000•Remote

About The Position

Vitamin Angels is a global health organization dedicated to improving the health of women and children through nutrition solutions. They focus on high-impact, cost-effective, and evidence-based interventions, working through partnerships to scale programs in areas of greatest need. Vitamin Angels is committed to equal opportunity and fostering a supportive, inclusive environment for professional growth. The Social Media Manager will drive Vitamin Angels' growth through engaging social media initiatives, focusing on strategic vision, planning, execution, analytics, and optimization across platforms. The goal is to build brand awareness, strengthen partnerships, and drive revenue. This role involves organic social media, as well as supporting boosted/paid placements and email marketing. The manager will develop social media strategy, plans, and editorial calendars, executing campaigns from ideation to asset creation, and collaborating with internal teams, contractors, and stakeholders. They will manage existing channels (LinkedIn, Facebook, Instagram, Twitter/X, YouTube, email) and explore emerging platforms (TikTok, Bluesky, WhatsApp, Reddit). The role requires a collaborative leader passionate about authentic storytelling to enhance social presence and email marketing.

Requirements

8—10 years of relevant work experience embedded in a comparable global public health nonprofit leading social media with audiences (eg. donor, scientific, mass market)
BA/BS degree or equivalent practical experience
Experience developing social media and email marketing strategy, plans, content, and analytics and managing monthly content strategy and calendars across multiple channels
The ability to write strong, dynamic copy across a variety of mediums is essential.
Proven success growing audience engagement and followers on LinkedIn, Facebook, Instagram, Twitter/X, and YouTube; Experience on other platforms (e.g., TikTok, WhatsApp, Bluesky, etc.) a plus
Excellent written communication and editing skills, with the ability to write clear briefs for agency and creative partners
Strong knowledge of social media measurement tools, techniques, and platforms, (e.g., Hootsuite, Sprout Social, etc.)
Knowledge of organic and paid social, with the ability to connect the dots to maximize brand presence
Ability to interpret complicated or industry-specific information and translate it into digestible content
Exceptional communicator and relationship builder with strong interpersonal and written communication skills
Excellent project management and organizational skills
Natural leader with a positive and collaborative working style
Highly motivated self-starter
Problem-solver who makes sound decisions and demonstrates excellent conflict resolution skills
Ability to multitask in a fast-paced environment
Ability to manage stress, including but not limited to, stress resulting from local and foreign travel, large crowds, open spaces, shared office space, and daily activities with reasonable accommodations.
Ability to remain seated and/or stationary for extended periods of time, including but not limited to prolonged air travel, and general job assignments performed at a desk.

Nice To Haves

Experience on other platforms (e.g., TikTok, WhatsApp, Bluesky, etc.) a plus

Responsibilities

Lead the development and execution of social media strategy across all Vitamin Angels channels (including LinkedIn, Facebook, Instagram, Twitter/X, YouTube, Vimeo, and new and emerging platforms), in line with brand goals and objectives
Partner with the Director of Digital Marketing to bring the organization’s digital strategy to life through effective social media and email tactics
Engage corporate partners, influencers, and influential organizations, partners, and stakeholders in the digital space to broaden Vitamin Angels’ visibility, reputation, and reach
Manage campaign planning, content calendars, publishing, reporting, and optimization across all social channels
Use data to continually optimize strategy, planning, content, and performance
Oversee monthly content calendar planning and scheduling, daily publishing, and community management
Serve as the project lead, bringing together diverse contributors and stakeholders regularly to ensure stellar social and email performance
Independently develop and pitch compelling content ideas to department/organizational stakeholders to drive impressions, traffic, and engagement
Work with stakeholders from within and outside of the department and organization to ideate, craft, and create engaging and shareable campaign content
Create creative briefs and draft creative asset requests for social content
Develop KPIs and monthly performance reports that measure effectiveness and inform ongoing optimization
Support the execution of influencer campaigns in partnership with our PR team and agency
Execute email marketing strategy including copywriting and design
Partner with digital marketing team to develop compelling copy for paid search, social, and display and ensuring our paid strategies are cohesive, impactful, and efficient across communication channels
Build relationships and actively engage in relevant online conversations to strengthen Vitamin Angels' digital presence.
Maximize performance through x-channel promotion; For example, pulling social and email activations across paid and other organic channels such as the website (Newsroom), paid and earned PR initiatives, and more.