Social Media Manager

Full Focus•Franklin, TN

7d•Hybrid

About The Position

This role is for someone who can transform real stories of transformation into tangible business results like webinar signups, email subscribers, and coaching clients. The company is a human-centric lifestyle/coaching business focused on helping overwhelmed midlife professionals find clarity and focus. The Social Media Manager will be responsible for Instagram (including brand, CEO, and founder accounts), Facebook, and LinkedIn. While support for graphics and video editing is available, the manager will be responsible for shooting, writing hooks, and making content decisions. They will work with the team to gather stories and testimonials, using AI as a tool to enhance human-centric, on-brand content. The primary goal is lead generation, measured by shares, comments, DMs, webinar signups, and email subscribers, not just likes.

Requirements

Strategic thinking combined with the ability to write emotionally resonant hooks.
Equal strength in analytical and emotional approaches to social media.
Experience leading social media for a lifestyle or personality-driven brand.
Proven ability to differentiate between content and sales-driving stories.
Personal experience growing a profile to over 200k followers (adding over 100k personally).
Fluency with AI tools, using them to increase speed while maintaining a human, on-brand voice.
Ability to use AI as a starting point and add a personal touch.
Capacity to handle complexity, such as balancing promotion of products at different price points authentically.
Quick learner, energized by transformation stories.
Proficiency in Adobe Creative Suite, Canva, and video editing tools.
Real experience with ManyChat for setting up auto-responses and DM automation to drive engagement and generate leads.
Must reside in Nashville, Tennessee, or within a reasonable driving distance for regular in-person meetings.

Nice To Haves

Portfolio demonstrating business results beyond trendy reels.
Experience using AI to generate content from start to finish with personal judgment and edits.
Comfort with vulnerable storytelling.
Willingness to be a strategist, writer, and producer, not just a content filler.

Responsibilities

Own Instagram, Facebook, and LinkedIn profiles for the brand, CEO, and founder.
Transform founder stories, customer testimonials, and transformation metrics into engaging Instagram content (carousels, single posts, video) with strong hooks and compelling narratives.
Develop and execute content strategy across multiple accounts with different product offers, focusing on driving webinar signups, email list growth, and conversions to the main product.
Manage comments and DMs, fostering community and deepening audience relationships.
Set up and maintain tools like ManyChat for automated engagement without losing the human touch.
Shoot and edit own video content when necessary, stepping in during crunch times.
Collaborate with the Creative Director on carousels and graphic posts.
Work directly with executives to capture raw footage and images for storytelling.
Ensure all content is authentic, vulnerable, engaging, and on-brand, balancing promotion of different price-point products.
Reissue well-performing posts in different formats (stories, video, etc.).