Manager, Social Media

D2L•Toronto, ON

1d•CA$98,000 - CA$105,000•Hybrid

About The Position

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift. New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies. D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L. D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally. Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations. General Description: D2L's Manager, Social Media partners with the broader marketing team to develop, execute, and continuously enhance a best-in-class social media strategy that strengthens D2L’s brand presence across organic channels. In addition to overseeing and managing all organic social media activities, this role is responsible for leading D2L’s employee social media advocacy program, empowering employees to amplify the company’s brand and thought leadership. Working under the VP, Corporate Marketing, this role ensures D2L’s social media strategy aligns with the company’s brand, messaging, and business objectives. The Senior Social Media Manager develops and executes content and campaigns that drive brand awareness, engagement, and inbound traffic, while overseeing D2L’s organic social channels, employee advocacy program, and Social Media Specialist.

Requirements

People Leadership: Ability to lead, coach, and develop high-performing teams while driving accountability and engagement
Operational Leadership: Ability to scale processes, prioritize effectively, and manage team workflows
Influence: Ability to influence cross-functional stakeholders and advocate for social strategy at senior levels
Social Media Strategy Development: Creating a comprehensive social media strategy that aligns with the company's goals and target audience.
Content Creation: Designing and curating creative and engaging content, including graphics and written posts, that resonate with the target audience.
Community Management: Interacting and engaging with the online community, responding to comments, messages, and inquiries in a timely and professional manner.
Social Media Crisis Management: The ability to stay calm under pressure, make quick decisions, and effectively communicate on social media during crisis situations is crucial.
Strategic Thinking: Developing long-term EDU communication strategies that align with organizational goals and adapt to changing circumstances is important for success.
Creativity: Finding innovative ways to tell the organization's story and capture the attention of the target audience is a valuable skill.
Social Listening: Monitoring social media platforms to understand trends, user sentiment, and brand mentions.
Platform Expertise: Demonstrating a deep understanding of various social media platforms and their unique features.
Hashtag and Trend Utilization: Leveraging trending topics and hashtags to increase visibility and engagement.
Social Media Policy Compliance: Ensuring adherence to company social media policies and guidelines.
Collaboration: Coordinating with departments, such Marketing, PnC, Sales, to align social media efforts with broader organizational goals.
A/B Testing: Conducting A/B tests to optimize content and strategies for better performance.
Reporting and Metrics: Utilizing social media analytics tools to measure the performance of campaigns and derive insights for improvement. Providing regular reports on social media performance and the impact of campaigns.
Adaptability: Being flexible and quick to adapt to changes in algorithms, platform updates, and industry trends
Analytic Skills + Tools: The ability to analyze data and metrics to measure the effectiveness of organic social media campaigns and make data-driven decisions is essential. Familiarity with tools like Hootsuite, Sprout Social, Google Analytics, or similar analytics platforms is essential to help assess top-of-funnel ROI, evaluate social media campaigns, and track metrics.
Communication (Verbal + Written) Skills: Excellent verbal (public speaking, presentations) and written communication abilities, or storytelling, are essential for crafting compelling messages and engaging with internal and external stakeholders.
Design Tools: Proficiency in using tools for creating content such as presentations, videos, and graphics.
Scheduling Tools: Proficiency in using tools like Hootsuite or Sprout Social to schedule posts and maintain social media calendar.
Crisis Management: Help with any potential negative press by preparing for and managing social media communication during crises or challenging situations that could impact the organization's reputation (if needed).
Interpersonal skills: Building and maintaining positive relationships with stakeholders, colleagues, and the public is essential for effective social media management. Active listening, collaborative teamwork, and empathy skills are also important.
Time Management + Adaptability: Effective time management skills to handle multiple projects, meet urgent deadlines, and be adaptable to changing market dynamic.

Nice To Haves

A Bachelor's degree in communications, English, journalism, or a related field is preferred.
Previous experience (7+ yrs) in social media, or a related role is highly desirable. Candidates with a background in public relations, content writing, or graphic design.
Strong team player and interpersonal skills, including experience in managing cross-functional initiatives
Strong marketing knowledge with an understanding of how to use social media to effectively drive demand-generation activities
Highly engaged and proficient with relevant social media platforms as well as monitoring and publishing tools like Hootsuite or Sprout Social; early adopter of new technologies
Driven, independent work ethic with a “roll up your sleeves” attitude
Familiarity with SEO principles, social media analytics, social media best practices and trends
Skilled in creating and building presentations as well as other planning/tracking tools
Experience in a wide variety of social media channels and blogging
Understands and applies program/project management methods and processes to define, plan, and measure successful content adoption
Must be flexible and adapt quickly to changing or conflicting responsibilities and priorities
Proficient in MS Office and Adobe Suite (Photoshop, Illustrator, InDesign)
Experience with Co-Schedule helpful, but not required.

Responsibilities

Own D2L's global social media strategy, editorial calendar, and channel roadmap to drive brand awareness, engagement, audience growth, and search visibility.
Lead D2L's day-to-day social media initiatives across all corporate channels, ensuring content and campaigns align with business priorities and brand standards.
Lead, mentor, and develop the Social Media Specialist through coaching, performance management, career development, and ongoing feedback.
Establish team goals, priorities, KPIs, and workflows that align with broader marketing and business objectives.
Manage team capacity, intake, and prioritization to deliver high-quality social campaigns and content at scale.
Oversee all social media deliverables, ensuring consistency, quality, brand alignment, and timely execution.
Own D2L's employee advocacy strategy and program, enabling employees and executives to amplify thought leadership and corporate messaging.
Develop and execute executive social media strategies that strengthen executive visibility and position D2L leaders as trusted voices in the industry.
Partner cross-functionally with Brand, Product Marketing, Corporate Communications, Demand Generation, Regional Marketing, People & Culture, and other stakeholders to deliver integrated marketing campaigns.
Lead social media strategy and execution for global events, product launches, corporate announcements, and integrated marketing initiatives.
Manage D2L's organic social media budget, allocating resources to maximize reach, engagement, and business impact.
Serve as the organization's social media subject matter expert, advising stakeholders on platform best practices, governance, emerging trends, and AI-enabled opportunities.
Build and nurture engaged online communities by fostering meaningful conversations, monitoring brand reputation, and strengthening audience relationships.
Establish and maintain social media governance, guidelines, workflows, and best practices to ensure consistent execution across the organization.
Monitor platform trends, algorithm updates, and emerging technologies to continuously evolve D2L's social media strategy.
Own social media analytics, reporting, and performance measurement, providing actionable insights and strategic recommendations to improve ROI and business outcomes.
Influence senior stakeholders by demonstrating the value of social media as a strategic marketing channel that supports corporate, brand, product, and demand generation objectives.

Benefits

Wellness Subsidy
Equity Grants
Variable Incentive
Flexible work arrangements
Learning and Growth opportunities
Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
2 Paid Days off for SkillsWave-related activities like exams or final assignments
Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
Retirement planning
2 Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursements
Employee Recognition
Social Events