Social Media Manager

Wray Ward LLC • Charlotte, NC

3d

About The Position

The Social Media Manager is part of Wray Ward’s PR, Content, Social and Influencer team. The role manages social media activities and contributes to or sets social media strategy, community management, content creation and publishing across platforms including Instagram, Facebook, Pinterest, Twitter/X, LinkedIn and YouTube. Programs may be standalone or part of integrated marketing communications efforts, requiring collaboration with teams and alignment of marketing objectives and creative campaigns with social media activities.

The position works across agency teams and with clients to support integrated programs, strong project workflows and high-quality deliverables. It also includes attendance at annual trade shows. Wray Ward emphasizes collaboration, creativity, results, inclusive culture and strong internal and client relationships.

Requirements

• At least two to four years of related experience in an agency setting or similar environment.
• Ability to create social media strategy and communicate strategies to clients.
• Proven ability to manage social media content creation in support of strategy goals.
• Proven ability to engage audiences to grow brand, product or message awareness.
• Strong understanding of social media’s role in integrated marketing communications programs.
• Strong writing skills, including the ability to write for all social media platforms and self-edit for quality assurance.
• Good presentation skills.
• Familiarity with Sprout, Hootsuite and/or Sprinklr.
• Bachelor’s degree.
• Authorization to work in the United States; Wray Ward does not sponsor individuals for work visas.

Responsibilities

• Contribute to or set social media strategy and evolve programs to align with overall marketing communications goals.
• Create social media content calendars for platforms including Instagram, Facebook, Pinterest, Twitter, LinkedIn and YouTube.
• Schedule and publish content on native platforms and/or through scheduling tools.
• Engage with followers and fans in online communities.
• Manage the creation of reporting and measurement reports for client programs.
• Develop creative ideas and solutions for social media content and campaigns, working with creative teams and content creators to execute concepts.
• Contribute to social media audits.
• Collaborate with the PR, Content, Social Media and Influencer Marketing team; Client Leadership & Delivery; Resourcing; Strategy; and Creative teams to support integrated programs and seamless project workflows.
• Assist in overseeing project quality and ensuring high-quality deliverables.
• Attend annual trade shows.
• Demonstrate strong written communication, listen and solve problems, build agency relationships, and represent the team and Wray Ward positively.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level