Senior Manager, Social Media

Maesa • New York, NY

4d • $115,000 - $125,000 • Hybrid

About The Position

Maesa is seeking a strategic, creative, and culturally connected Senior Manager, Social Media to lead the next chapter of Kristin Ess Hair across social. The role will build the brand into a distinctive, culturally relevant, high-performing social presence that supports brand relevance and business growth. The position owns organic social strategy while partnering across earned, influencer, and paid channels, building a high-performing content engine and using cultural intelligence, community insights, and performance data to evolve the brand’s approach. The role partners with Brand Marketing, IMC/Influencer, Creative, Media, E-commerce, and Retail teams, manages a direct report and external partners, and reports to the VP, Brand Marketing. It is based in New York City and requires at least three days per week in the office.

The Senior Manager leads social strategy and platform planning across TikTok, Instagram/Meta, YouTube, and emerging platforms; translates brand, product, retailer, and cultural priorities into social-first storytelling; and oversees content strategy, creation, production, community engagement, measurement, and optimization. The role also coordinates social workflows from briefing and production through publishing and performance reporting, manages agencies and production partners, develops a direct report, and fosters creativity, experimentation, and continuous learning.

Requirements

• At least 6 years of experience leading social media, content strategy, and/or social-first marketing for a consumer-facing brand or agency.
• Proven experience building and executing social strategies connected to broader brand and business objectives.
• A strong portfolio demonstrating culturally relevant, platform-native content and campaigns, particularly short-form video.
• Hands-on experience concepting, shooting, and editing social content for TikTok, Instagram/Reels, and other short-form platforms.
• Experience leading social-first content shoots and production from briefing through delivery.
• Deep knowledge of TikTok, Instagram/Meta, and YouTube, plus understanding of emerging platforms, evolving social behaviors, creative best practices, and emerging capabilities.
• Strong analytical skills and hands-on experience with social listening, reporting, and performance optimization.
• Experience working with creators/UGC and managing agencies, freelancers, or production partners.
• Proficiency with social content creation tools such as CapCut, Canva, and/or Adobe Creative Suite, as well as publishing, listening, and analytics platforms.
• Strong creative instincts balanced with analytical thinking and a deep understanding of beauty, culture, and the evolving media landscape.
• Excellent communication, creative briefing, and cross-functional leadership skills.
• Strong project management skills and ability to manage multiple priorities and move quickly in a fast-paced environment.
• Experience managing and developing direct reports.

Nice To Haves

• Beauty, fashion, or lifestyle experience preferred.

Responsibilities

• Own the annual social strategy and platform approach across TikTok, Instagram/Meta, YouTube, and emerging platforms, aligning social with brand and business priorities.
• Translate brand strategy, product innovation, hero franchises, retailer priorities, and cultural moments into social-first storytelling.
• Identify authentic and meaningful cultural and social opportunities for Kristin Ess Hair, and monitor platform changes, consumer behavior, culture, and emerging conversations.
• Lead social listening and competitive monitoring, turning community conversation, trends, and cultural signals into actionable insights.
• Lead the end-to-end social content strategy and calendar for always-on storytelling, product launches, campaigns, retailer moments, and real-time opportunities.
• Develop social-first concepts and creative briefs that translate brand objectives into platform-native storytelling.
• Lead social content from concept through execution, including scripting, shoot planning, on-set capture, editing, and optimization.
• Create and edit agile, platform-native content when speed, authenticity, or cultural relevance requires it, and establish efficient production workflows and a strong asset pipeline.
• Partner with Creative, agencies, and production partners on a content ecosystem spanning quick-turn social-first content, creator/UGC content, and higher-production brand storytelling.
• Lead proactive and reactive community engagement across Kristin Ess Hair social channels, maintaining a distinctive, human, and consistent brand voice.
• Use community sentiment, FAQs, comments, and consumer behaviors to inform content, campaigns, product storytelling, and broader brand strategy.
• Partner with IMC/Influencer to identify creator and UGC opportunities, emerging talent, and formats for the owned social ecosystem.
• Own social performance measurement and reporting, establishing KPIs including reach, engagement, video views, follower growth, share of voice, and community health.
• Translate weekly, monthly, and post-campaign performance into recommendations for content, creative, and channel strategy.
• Conduct ongoing content audits and competitive analysis to identify opportunities and whitespace.
• Partner with paid media to understand the performance of amplified organic creative and apply learnings across the content ecosystem.
• Connect social performance to brand and business objectives and communicate what performed and what should change as a result.
• Partner with Brand, Creative, IMC/Influencer, Media, E-commerce, and Retail to connect social to broader go-to-market plans and own social workflows from briefing through performance readouts.
• Manage agencies, freelancers, production partners, and social tools.
• Lead and develop a direct report supporting social strategy and execution.
• Foster a culture of creativity, experimentation, and continuous learning.

Benefits

• Eligible to participate in a discretionary bonus plan based on individual and company performance.
• Health insurance coverage options.
• Wellness programs.
• Life insurance.
• Disability insurance.
• Retirement savings plans.
• Generous paid time off.
• Hybrid office setup.
• Paid leave options.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed