Senior Manager, Social Media

Lucid Motors • Newark, NJ

6d • Onsite

About The Position

Lucid Motors is seeking a strategic and creative Senior Manager of Social Media to lead the company's global organic social media presence. The role shapes Lucid’s brand across social platforms through premium storytelling, innovative content, and integrated campaigns that strengthen brand perception, engage customers throughout their ownership journey, encourage ownership, answer questions, and support business objectives. The ideal candidate is a player-coach who balances strategic leadership with hands-on execution, including social strategy, creative direction, cross-functional initiatives, performance analysis, content development, and channel operations.

The Senior Manager will own and evolve organic social strategy across Instagram, TikTok, YouTube, X, Threads, LinkedIn, and emerging channels; lead content planning, creation, publishing, and optimization; develop customer engagement and community programs; and establish performance measurement, governance, workflows, and operations. The role also leads social-first coverage of launches, events, and real-time moments; manages social listening and issue escalation protocols; advances attribution and executive reporting; oversees the social technology roadmap and agency relationships; and leads and mentors team members.

This position is onsite five days per week at Lucid’s Newark, California headquarters. The role collaborates with Marketing, Communications/PR, Brand, executive leadership, Talent & Partnerships, agencies, creators, and other cross-functional teams.

Requirements

• 10+ years of experience in social media, digital marketing, content strategy, or related fields.
• Proven experience managing social media programs for premium consumer brands, automotive brands, luxury brands, or other highly visible organizations.
• Strong understanding of content strategy, audience development, social platform ecosystems, and performance analytics.
• Experience leading integrated marketing campaigns and collaborating across multiple functions and stakeholders.
• Strong creative instincts and experience working closely with creative, production, agency, and brand teams.
• Exceptional communication, project management, and organizational skills.
• Experience managing agencies, creators, production partners, and internal teams.
• Bachelor’s degree.

Responsibilities

• Own and evolve Lucid’s organic social media strategy across Instagram, TikTok, YouTube, X, Threads, LinkedIn, and emerging channels.
• Establish and maintain a consistent social voice and visual presence aligned with Lucid’s premium brand positioning.
• Translate product launches, brand campaigns, executive communications, customer stories, and business initiatives into platform-native content strategies.
• Develop channel plans and editorial calendars that balance brand building, product storytelling, customer engagement, and business priorities.
• Partner across the organization and with global teams to align on initiatives and establish a global social operating model, including decision rights, approval paths, and roles.
• Lead the planning, creation, publishing, and optimization of social content across owned channels.
• Work with Creative and Brand teams and agencies to identify social-first storytelling opportunities and influence content development from concept through execution.
• Oversee social coverage of launches, events, executive communications, partnerships, owner stories, and other high-priority brand initiatives.
• Lead social-first production for launches, events, and real-time moments, including creative concepts, production planning, on-site direction, capture priorities, stakeholder coordination, rapid approvals, post-production, and timely publishing.
• Ensure content meets brand standards and platform best practices while remaining relevant to audiences and focused on performance.
• Develop social media programs that support customers throughout the marketing funnel, from awareness and consideration through ownership and advocacy.
• Cultivate engagement with prospective customers, owners, and brand enthusiasts, and partner with teams to identify opportunities to better serve and engage the Lucid community.
• Monitor audience feedback, customer sentiment, and emerging opportunities to strengthen Lucid’s digital presence and customer relationships.
• Work with PR to prioritize social listening across owned and relevant non-owned conversations, identifying issues, opportunities, competitive signals, customer sentiment, and reputational risks.
• Establish and manage processes to capture, triage, route, escalate, and measure customer and owner issues surfaced through social channels, working with Customer Care, Communications, Sales, and other teams.
• Define and achieve channel goals, KPIs, reporting frameworks, and measurement standards; analyze platform, campaign, and content performance and provide regular reporting.
• Deliver actionable insights and strategic recommendations to marketing leadership and cross-functional stakeholders.
• Stay informed about platform developments, audience behavior, and industry trends to improve performance.
• Establish and manage social media governance, workflows, publishing operations, agency relationships, social management platforms, and reporting processes.
• Advance measurement beyond platform engagement by connecting organic social activity to website traffic, configurator engagement, lead signals, customer-care outcomes, and other indicators of consideration and demand.
• Deliver recurring executive reporting on channel performance, audience growth, share of voice, sentiment, competitive benchmarks, cultural trends, and campaign results, with business implications and prioritized recommendations.
• Own the social technology roadmap and related governance, including platform evaluation, business requirements, integrations, access controls, data privacy, cybersecurity review, procurement, contracting, implementation, adoption, and vendor performance.
• Manage agency scopes, budgets, staffing models, deliverables, service levels, and performance.
• Lead and mentor social media team members while fostering creativity, accountability, and continuous improvement.
• Serve as a player-coach, balancing strategic leadership with hands-on execution across content development, publishing, reporting, campaign management, event coverage, and operational priorities.
• Serve as the organization’s primary social media subject matter expert and champion best practices in storytelling, content strategy, and platform management.
• Build strong relationships across Marketing, Communications/PR, Brand, and executive leadership.
• Collaborate with Talent & Partnerships teams, agency partners, and creators on initiatives that extend the reach and impact of key campaigns.
• Drive alignment across stakeholders while balancing brand priorities, customer needs, business objectives, and platform best practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior