Senior Social Media Manager

Museum of Ice Cream•New York, NY

5d•$125,000 - $155,000

About The Position

Museum of Ice Cream is hiring a Senior Social Media Manager to help define and grow its social presence. This hands-on, social-first creative role blends strategy, cultural awareness, and storytelling to develop engaging content that reflects the brand and its priorities. The manager will own the social content calendar and shape programming and creative direction across channels, balancing evergreen storytelling, campaigns, and timely cultural moments. The role develops platform-specific content plans, original creative concepts, franchises, and recurring series. It also involves producing and coordinating content across formats, collaborating with designers, editors, creators, and internal teams, and participating directly in content creation—including capturing content and appearing on camera when needed. The manager tracks social performance and audience sentiment, applies insights to optimize creative, and oversees day-to-day community management. They will work closely with the Director of Social and teams across Growth, Lifecycle, Partnerships, museum operations, and other functions. Candidates must be located in New York City or Los Angeles. The stated salary range is $125,000–$155,000 USD, depending on experience, with an annual bonus and options.

Requirements

6–8 years of experience creating social-first campaigns and content for a culturally relevant brand, media company, or creative agency.
A portfolio demonstrating strategic concepting and execution across platforms.
Proven ability to originate and lead creative ideas from insight through execution.
Deep understanding of internet culture, humor, and platform-specific behaviors.
Strong writing skills and a confident, human-sounding creative voice.
Excellent cross-functional partnership skills and experience collaborating across brand, creative, growth, PR, partnerships, and operations teams.
Must be located in New York City or Los Angeles.

Responsibilities

Translate the overarching social strategy into platform-specific content plans, programming, and execution.
Own the editorial and social content calendars, balancing evergreen storytelling, campaigns, cultural moments, brand storytelling, and marketing priorities.
Identify emerging trends, cultural conversations, and timely opportunities to engage audiences.
Develop original content franchises, recurring series, and creative concepts that support the social strategy.
Coordinate social content across creator partnerships, user-generated content, brand collaborations, and integrated marketing campaigns.
Create platform-specific strategies and optimize content across channels.
Concept and develop social-first creative ideas that strengthen the brand voice and point of view.
Create scripts, creative briefs, shot lists, captions, and hooks for platform-native content.
Produce static graphics, carousels, memes, short- and long-form videos, and recurring series.
Partner with designers, editors, and creators to produce visual storytelling.
Capture content independently and appear on camera when needed.
Track performance against social KPIs and identify opportunities to optimize content and inform future creative.
Partner with the Director of Social to turn performance insights into content optimizations that strengthen engagement and brand affinity.
Test and optimize content formats, creative approaches, hooks, and calls to action based on performance insights.
Monitor social listening and audience sentiment to identify engagement opportunities.
Manage day-to-day community management while maintaining consistent brand voice, tone, and engagement.
Collaborate with Growth, Lifecycle, Social, Partnerships, and museum teams to understand the business objective, audience, channel, and experience behind assignments.
Work cross-functionally with brand, creative, growth, PR, partnerships, and operations teams.

Benefits

Competitive pay.
Annual bonus.
Stock options.
401(k) with match.
PTO and sick time.
Medical, dental, and vision coverage.
ClassPass.
Commuter discounts.
Employee assistance program.
Unlimited ice cream.
Employee development opportunities.
16 free museum tickets per year for friends and family, with free entry for the employee.
50% off retail products.
Ability to advance within the organization.