Social Media Manager (Health)

Vesync•Tustin, CA

3d•Onsite

About The Position

VeSync is hiring a hands-on Social Media Manager for a pre-launch health and wellness technology ecosystem that combines connected hardware and software. The role owns the social presence from launch and is responsible for defining the purpose and goals of each channel, creating channel-specific content, and growing an audience from a standing start. The brand, positioning, and claims framework are still being developed, so the manager will work with drafts and adapt as decisions are made. The manager will set channel strategy, build the content calendar and repeatable formats, and concept, write, shoot, edit, and publish content. They will maintain a consistent brand voice while following medical, regulatory, and claims review processes. They will engage with audiences on owned channels and in relevant forums, route product issues to Customer Experience, and define and report channel metrics and KPIs to guide future content. The role works closely with paid social, brand and creative, product, and CX teams. This is an on-site, office-based position in Tustin, California. The starting salary is $90,000 annually.

Requirements

Bachelor's degree.
At least 5 years managing social media for consumer (B2C) brands, including hands-on direct-to-consumer (DTC) experience.
Proven experience launching a brand, sub-brand, or product line and building an audience that did not previously exist.
Ability to build while a brand, positioning, and claims framework are still being developed; make progress with partial information and adapt as decisions are made without inventing positioning.
Fluency in the craft and culture of social platforms and their differences, including participation in communities and forums the brand does not control.
Ability to concept, write, shoot, and edit content hands-on.
Experience in health, wellness, medical device, supplements, or a similarly regulated space, with an understanding of claims constraints.
Ability to set metrics and KPIs, analyze performance, and use evidence to prioritize engagement quality over vanity metrics.
Ability to collaborate cross-functionally with paid social, brand and creative, product, and Customer Experience.

Nice To Haves

Background in health and wellness.
Background in consumer hardware.
Background in subscription or membership businesses.

Responsibilities

Define the purpose, role, and goals of each social media channel, including Instagram, TikTok, YouTube, Facebook, X, Threads, Reddit, and future channels.
Grow the audience from a standing start and own audience and engagement growth.
Translate Product Marketing's positioning and claims framework into content tailored to each channel.
Build the programming calendar, repeatable content formats, and production cadence.
Concept, write, shoot, edit, and publish social content.
Maintain a consistent brand voice and follow medical, regulatory, and claims review processes.
Reply to comments, answer direct messages, and participate in conversations on owned channels.
Route product issues and escalations to Customer Experience.
Represent the brand in relevant Reddit communities and forums through appropriate participation.
Set channel metrics and KPIs, report performance honestly, and use findings to inform future content.
Collaborate closely with paid social, brand and creative, product, and Customer Experience.

Benefits

100% covered medical, dental, and vision insurance for the employee, spouse, and dependents.
401(k) with a 4% employer match, eligible after 90 days of employment, with immediate vesting.
Generous paid time off policy.
Paid holidays.
Life insurance.
Voluntary life insurance.
Disability insurance.
Critical illness coverage.
Accident insurance.
Healthcare flexible spending account.
Dependent care flexible spending account.
Travel assistance program.
Employee assistance program.
Fully stocked kitchen.