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Manager, Commercial Sales

Anheuser-Busch•Remote - CA, CA
•$106,400 - $126,350

About The Position

The Manager, Commercial is the local market owner of field execution and the key connector between field programs and wholesaler partners. Reporting to the Senior Commercial Director, this role oversees local brand executions and works directly with wholesale partners on market-specific objectives, including improving sales execution in accounts through field sales programs and driving consumer trial. The manager plans, organizes, directs, and executes sales and marketing plans across an assigned geographic region through the company distributor network and field initiatives. The role typically spends 3–4 days per week in the market with teams and wholesalers, and one day planning from a home office.

Requirements

  • Bachelor’s degree.
  • At least 3 years of Sales and/or Marketing experience, preferably in the beverage or consumer packaged goods industry.
  • Ability to understand and develop strategic direction and plans to drive results.
  • Strong internal and external communication skills.
  • Demonstrated ability to build and maintain relationships with employees, customers, and external partners.
  • Ability to thrive in a highly competitive and dynamic work environment, with exceptional time-management skills.
  • Highly self-motivated and results-oriented, with the ability to influence and negotiate with partners.
  • Strong analytical skills and proficiency in PowerPoint, Excel, Word, syndicated data, and internal system tools.

Nice To Haves

  • Knowledge of ABC laws and regulations and marketing and advertising guidelines for promotions.
  • Knowledge of key consumer product drivers, including distribution, merchandising, promotion, pricing, and category management.

Responsibilities

  • Build strong business relationships with key wholesalers and internal partners, ensuring alignment between company and customer objectives.
  • Oversee Commercial plan development, Wholesaler Joint Business Plans (WJBP), and key Commercial processes, including pricing strategy and price-increase sell-in, cents-per-case management, and forecasting reviews.
  • Manage end-to-end wholesaler relationships and management, including wholesaler planning and performance routines and meetings, trimester planning and strategy implementation, and AOE and WEA assessments.
  • Oversee and own the sales, share, and financial performance of dedicated wholesaler partners.
  • Provide routine analysis and action plans through Sales Performance Reviews with senior management.
  • Understand market dynamics and industry trends to develop insights and solutions that drive results and future growth.
  • Use available business tools for strategic oversight, including Power BI, Hero Analytics, Circana, BIR, and VIPR.
  • Support and manage pilot projects on an ad-hoc basis.

Benefits

  • Health benefits, including medical, dental, vision, wellness, and tax-advantaged savings and spending accounts.
  • Life insurance and disability income protection.
  • Generous parental leave and FMLA policies.
  • 401(k) retirement savings options with a company matching contribution.
  • Opportunity to work in a fast-paced environment among a company of owners.
  • Free beer.
  • Bonus and long-term incentive eligibility.

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