Sales & Marketing Manager - The Standard at West Lafayette

Landmark Properties•West Lafayette, IN

About The Position

The Sales & Marketing Manager oversees the property’s daily operations and management, including leasing, revenue management, and fiscal planning during the construction phase. The role leads the team by example and maintains a polished, professional presence. It reports to the Regional Director – New Development Marketing and directly supervises the Assistant Sales & Marketing Manager, Sales & Marketing Assistant, and Leasing Ambassador(s). The manager oversees leasing and marketing to maximize occupancy, develops marketing plans and strategies, reviews pricing and leasing specials, supports resident retention, and ensures leasing communications and documents are handled accurately and promptly. The role also directs office operations and lease administration, leads budgeting and financial processes, manages staff and performance reviews, and fosters effective communication with prospective residents, future residents, parents, vendors, and university personnel. The position supports move-in planning, monitors the office’s technology and physical condition, coordinates with corporate teams and vendors, and oversees community safety and risk-control procedures. The role may involve occasional driving or air travel for company business, although no travel is required.

Requirements

High school diploma or equivalent required.
Four years of experience in various positions in a residential rental community required.
Two years of experience in sales or marketing with a proven track record of achievements.
Demonstrated proficiency in all areas of property management operations.
Strong financial, organizational, analytical, and decision-making skills.
Strong internet, word processing, and spreadsheet skills.
Excellent communication, management, and people skills.
Ability to meet the physical demands of the role, including frequently standing, walking, sitting, handling or feeling objects, reaching, climbing or balancing, stooping, kneeling, crouching or crawling, and talking or hearing.
Vision abilities including close, distance, and peripheral vision, depth perception, and ability to adjust focus.

Nice To Haves

Bachelor’s degree strongly preferred.
Student housing experience strongly preferred.
Entrata experience preferred.

Responsibilities

Oversee leasing and marketing efforts to maximize community occupancy.
Prepare marketing plans and develop strategies and programs to meet occupancy goals.
Prepare weekly status reports and recommend pricing or leasing-special changes.
Develop resident retention programs and represent the community and Landmark Properties professionally.
Ensure staff compliance with corporate policies and Fair Housing laws.
Ensure emails and voicemails are checked and answered promptly; ensure timely follow-up with prospective residents.
Review lease documents and related addendums and recommend revisions to the corporate team; review and approve leases and packets.
Oversee lease administration and ensure files and systems are accurate and complete.
Maintain confidentiality of client, resident, and company information; organize staff and special or emergency meetings.
Follow company policies and procedures, maintain a clean and professional work environment, report time and attendance, and assist with corporate projects as requested.
Direct daily office operations and visit the site to build rapport with the construction team and verify site plans, amenities, and delivery dates.
Lead development of the annual property budget and business plan.
Oversee accounts receivable, applicant delinquency, and accounts payable; make purchases, monitor expenses, document purchases, and prepare month-end reporting packages.
Manage staff hiring, training, and development; report on payroll and employee records; prepare annual performance reviews.
Understand and exceed the needs and expectations of prospective residents, clients, and vendors; develop a sense of community among prospective residents and staff.
Communicate with applicants, future residents, parents, and university personnel; proof and distribute newsletters and prospective-resident communications.
Promote a positive community environment and encourage participation in events and activities.
Evaluate site computer and technology needs and ensure staff follow the company technology policy.
Implement a move-in plan; inspect the office and address maintenance, curb appeal, cleanliness, and condition issues.
Work with the corporate office to source vendors and implement contracts.
Develop, communicate, and enforce safety, emergency, and fire evacuation procedures, including emergency response and referral resources.
Document and address resident behavior that violates the law or lease agreement; identify and address safety and security risks.
Prepare and submit incident reports and handle emergencies in conjunction with the corporate team.