Marketing Specialist Jobs

About The Position

Requirements

• At least 2 years of experience in marketing, analytics, research, content operations, hospitality, tourism, or a related field.
• Strong analytical skills and comfort working with multiple data sources.
• Ability to translate complex data into clear insights and recommendations.
• Strong organizational and project-management skills.
• Strong written and verbal communication skills.
• Excellent attention to detail and commitment to data accuracy.
• Natural curiosity about consumer behavior and what drives decision-making.
• Ability to see connections across channels, audiences, campaigns, and guest experiences.
• Ability to manage multiple projects and priorities simultaneously.
• Demonstrated growth mindset and willingness to test, learn, and continually improve.

Nice To Haves

• Bachelor's degree in Marketing, Business, Analytics, Communications, Consumer Research, or a related field preferred.
• Strong Excel skills and experience with marketing analytics/reporting platforms preferred.
• Experience with website, CRM/email, social, paid-media, or customer-experience analytics preferred.
• Experience with customer research, surveys, segmentation, or audience development preferred.
• Experience in ski, outdoor recreation, travel, tourism, hospitality, or the experience economy preferred.

Responsibilities

• Develop and maintain recurring marketing dashboards and reports using data from available channels and sources.
• Produce weekly, monthly, seasonal, campaign, and annual performance reporting; track KPIs, plans, and objectives; establish benchmarks and year-over-year comparisons.
• Identify trends, anomalies, opportunities, and areas for deeper analysis; partner with channel owners and agencies to maintain accurate, consistent reporting.
• Support campaign and product postmortems, connect marketing performance with guest engagement, conversion, visitation, and revenue where data allows, and present findings clearly.
• Maintain Crystal's integrated marketing content calendar and gather upcoming content needs and opportunities from resort departments.
• Coordinate content requirements across campaigns, products, events, email, website, social, paid media, PR, and other channels.
• Work with Marketing Communications and Creative Services + Brand to turn content needs into storytelling opportunities and creative deliverables.
• Identify content gaps; maintain an organized, searchable content and asset library; track content status, owners, deadlines, and distribution; and identify reuse opportunities.
• Support content briefs based on business objectives, audiences, channel requirements, and prior performance; help keep guest-facing content accurate and current.
• Support the Marketing Specialist with Snow and Mountain Reporting.
• Translate performance data into insights and recommendations, identify opportunities to test or adjust, and surface patterns across channels.
• Identify effective content themes, creative, audiences, messages, offers, and experiences; collaborate with Communications, Creative, and Digital to apply learnings.
• Create concise insight summaries and maintain a record of campaign and seasonal learnings.
• Coordinate consumer and guest research; analyze surveys, NPS, Medallia, Call Center feedback, digital behavior, CRM engagement, social insights, and other customer signals.
• Support surveys, focus groups, intercept research, and other qualitative and quantitative research initiatives; develop research briefs and consolidate findings into recommendations.
• Identify recurring guest needs, pain points, behaviors, and opportunities; partner with resort departments to gather guest insights and maintain a research library and historical benchmarks.
• Develop and maintain Crystal's priority audience framework and audience segments using available behavioral, demographic, interest, visitation, lifecycle, product-use, and first-party data.
• Partner with Digital/CRM resources on technical audience development and activation; develop audience briefs and analyze audience performance where data is available.
• Identify opportunities for personalization and relevance, and connect audience insights to messaging, creative, content, offers, products, channels, and CRM/lifecycle initiatives.
• Conduct competitive research on mountain resorts, destinations, and relevant outdoor, travel, hospitality, entertainment, and experience-economy brands.
• Monitor consumer behavior, travel patterns, cultural trends, marketing practices, competitor products, promotions, pricing communication, campaigns, content, and guest experiences; share meaningful findings and identify points of difference and whitespace opportunities.
• Support campaign and product planning with historical performance, research, audience insights, and competitive context; develop audience and insight sections of campaign briefs.
• Support email/newsletter planning and website optimization with content, audience, and performance recommendations; help maintain accurate guest-facing product information.
• Participate in campaign kickoff, launch, testing, and postmortem processes; support annual Marketing planning by consolidating prior-year analytics, results, research, and learnings.

Benefits

• Free unlimited Alterra season pass, direct to lift at all Alterra resorts.
• Free Alterra season pass for spouse and dependents aged 25 and under.
• 50% off window ticket price at IKON partner resorts.
• Free access to Alterra Mountain destinations during time off.
• Free ski-referral letters for use at other mountain resorts during time off.
• Periodic allotment of free friends and family day-ski vouchers.
• Discounts on ski and snowboard lessons, rentals, gear tune-ups, food and beverage, and Crystal Mountain retail shops.
• Free Crystal-branded swag and gear pro deals with hundreds of brands.
• Discount Marketplace deals on accessories, auto, electronics, entertainment, fitness, food, home, pet supplies, travel, and more.
• Employee-only night skiing events.
• Employee housing available for eligible positions.
• Accrued paid time off for eligible positions.
• Group health insurance for eligible positions.
• 401(k) benefit with generous match and immediate vesting for all staff members over 18.
• Opportunities for growth, advancement, and year-round employment.