Email Marketing Specialist (On-Site)

Integra Beauty • Dania Beach, FL

11d • Onsite

About The Position

The Email Retention Marketing Specialist drives customer retention and lifecycle marketing strategies, owning end-to-end execution of email and SMS campaigns and creating personalized journeys that build brand loyalty and increase customer lifetime value. The role involves planning, building, deploying, testing, and optimizing campaigns and lifecycle flows, while supporting initiatives across email, SMS, direct mail, subscriptions, loyalty, and emerging platforms.

Working with Site Experience, Creative, Brand, and other teams, the specialist uses customer and campaign data to guide segmentation, experimentation, and improvements. The role also includes campaign reporting, quality assurance, regulatory compliance, documentation, and coordinating vendor initiatives. Success means delivering accurate and timely journeys, maintaining consistent testing and reliable reporting, and creating cohesive cross-channel customer experiences.

Requirements

• Bachelor's degree.
• At least 4 years of experience in retention, lifecycle, or CRM marketing, ideally in a fast-paced e-commerce or direct-to-consumer environment.
• Experience supporting or managing lifecycle journeys or flows, such as welcome, post-purchase, replenishment, winback, and abandonment.
• Experience with email service provider or SMS platforms such as Klaviyo, Braze, Exponea, or similar.
• Strong understanding of marketing analysis, testing, optimization, and performance measurement.
• Strong project management skills and comfort working cross-functionally.
• Detail-oriented, highly organized, and able to manage multiple priorities.
• Curious, flexible, open to change, and willing to apply a test-and-learn mindset.
• Customer-focused, with the ability to understand customer motivations and improve their experience.
• Passion for the beauty industry, trends, products, and consumer behavior.

Nice To Haves

• Familiarity with subscription and/or loyalty programs.

Responsibilities

• Own the end-to-end process of building and deploying promotional and automated email and SMS campaigns, including targeting, A/B testing, and execution.
• Develop, manage, and optimize lifecycle journeys such as welcome, post-purchase, re-engagement, loyalty, replenishment, winback, and abandonment flows.
• Identify opportunities to improve personalization and segmentation to increase customer lifetime value.
• Support retention initiatives across direct mail, subscriptions, loyalty, SMS, and other lifecycle platforms.
• Assist with testing, launching, and optimizing programs that improve the customer experience.
• Ensure campaigns across channels are cohesive within the overall lifecycle strategy.
• Monitor and analyze campaign metrics, including open rates, click-through rates, conversion rates, and customer lifetime value.
• Use performance insights to propose and implement a testing roadmap that improves campaign effectiveness and retention.
• Partner with Brand and Creative teams to develop campaign ideas and bring industry trends and engagement strategies to the team.
• Oversee campaign quality assurance to ensure campaigns are error-free and aligned with brand standards.
• Maintain compliance with email regulations.
• Execute campaign-based sends and vendor initiatives with clear documentation and dependable follow-through.
• Perform other duties as assigned by organizational leadership.

Benefits

• Medical, dental, vision, and life insurance.
• 401(k) plan.
• Additional opt-in insurance plans.
• Vacation and sick time pay.
• Quarterly L'ange hair product stipend.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level