Email Marketing Specialist (On-Site)

Integra Beauty•Dania Beach, FL

10d•Onsite

About The Position

The Email Retention Marketing Specialist drives customer retention and lifecycle strategies, owning the end-to-end execution of email and SMS campaigns and developing personalized customer journeys to build brand loyalty and increase customer lifetime value. The role supports lifecycle initiatives across email, SMS, direct mail, subscriptions, loyalty programs, and emerging platforms, working closely with Site Experience, Creative, Brand, and other teams. The specialist uses performance data and experimentation to improve campaigns, coordinates quality assurance and regulatory compliance, and helps create cohesive cross-channel customer experiences. The ideal candidate is detail-oriented, organized, curious, flexible, customer-focused, and comfortable managing multiple priorities with a test-and-learn mindset. They are passionate about the beauty industry, emerging trends, products, and consumer behavior. Success includes accurate and timely lifecycle launches, documented testing that generates measurable improvements, reliable reporting that informs action, cohesive cross-channel journeys, and smooth execution of campaigns and vendor initiatives.

Requirements

Bachelor’s degree required.
At least 4 years of experience in retention, lifecycle, or CRM marketing.
Experience in a fast-paced e-commerce or direct-to-consumer environment is ideally suited to the role.
Experience supporting or managing lifecycle journeys or flows, such as welcome, post-purchase, replenishment, winback, and abandonment.
Experience with email service provider or SMS platforms such as Klaviyo, Braze, Exponea, or similar.
Strong understanding of marketing analysis, testing, optimization, and performance measurement.
Strong project management skills and comfort working cross-functionally.
Expected to demonstrate the competencies Action Oriented, Situational Adaptability, and Drives Results.

Nice To Haves

Familiarity with subscription and/or loyalty programs.

Responsibilities

Build and deploy promotional and automated email and SMS campaigns from concept through launch, including targeting, A/B testing, and execution.
Develop, manage, and optimize customer lifecycle journeys such as welcome, post-purchase, re-engagement, loyalty, replenishment, winback, and abandonment flows.
Identify opportunities to improve personalization and segmentation to increase customer lifetime value.
Support retention initiatives across direct mail, subscriptions, loyalty, SMS, and other lifecycle channels; help test, launch, and optimize new programs.
Ensure campaigns across channels are cohesive and connected to the overall lifecycle strategy.
Monitor and analyze campaign metrics, including open rates, click-through rates, conversion rates, and customer lifetime value.
Propose and implement a testing roadmap to improve campaign effectiveness and retention.
Partner with Brand and Creative teams on campaign ideas and bring forward relevant industry trends and engagement strategies.
Oversee campaign quality assurance to ensure campaigns are error-free and aligned with brand standards.
Maintain understanding of email compliance regulations and ensure the program remains compliant.
Perform other duties as assigned by organizational leadership.