Email Marketing Specialist

Rip City•Portland, OR

About The Position

The Email Marketing Specialist will bring campaigns to life across email, SMS, and lead-nurture channels for the Portland Trail Blazers and Rose Quarter. This hands-on role leads email production and day-to-day campaign delivery and owns SMS strategy and execution. The specialist collaborates across the organization to develop relevant, personalized communications and scalable customer journeys, using analytical thinking and creative problem-solving to develop campaigns, troubleshoot issues, and improve performance. The role is suited to a collaborative, adaptable marketing professional with experience building email campaigns and using marketing automation platforms. It requires strong organization and project management skills, the ability to balance priorities in a dynamic environment, and an interest in improving processes and creating meaningful audience connections. Offers of employment are conditional on successful background-check results. The organization considers qualified applicants with criminal histories on an individual basis and provides reasonable accommodations during the application and employment process.

Requirements

Experience creating, editing, and executing email marketing campaigns, including developing brand-aligned copy, layouts, and content using Knak or comparable platforms.
Hands-on experience with marketing automation platforms, including campaign setup, scheduling, nurture programs, and personalization.
Working knowledge of SMS marketing strategy and execution, including campaign development, audience segmentation, subscriber management, performance measurement, and compliance best practices.
Skill coordinating competing deadlines, approvals, and campaign details across internal teams and external partners.
Knowledge of audience segmentation, list hygiene, email compliance, and deliverability practices, including SPF, DKIM, and DMARC.
Ability to interpret campaign data, design meaningful tests, and translate results into practical improvements.
Ability to troubleshoot email formatting and campaign logic, learn new tools, and document repeatable processes.
Adaptable, curious mindset and desire to learn tools, improve processes, and find effective ways to engage audiences.

Nice To Haves

Working knowledge of HTML/CSS for email formatting and troubleshooting.
Experience using SQL and Excel for extracting and segmenting data.
Experience using Marketo or Marketo certifications.

Responsibilities

Execute and schedule email and lead-nurture campaigns in Marketo and other approved platforms, coordinating assets and targeting across brands and departments.
Build emails using Knak or comparable platforms, translating briefs into brand-aligned copy, layouts, reusable templates, and dynamic content.
Own email campaigns from brief through launch, coordinating priorities, timelines, stakeholder feedback, scope, and quality.
Maintain the email and SMS production calendar; track project status and metrics; and escalate delivery risks or capacity constraints to the Demand Generation Manager.
Quality-check email and SMS content, links, personalization, accessibility, mobile rendering, audience selection, and tracking before launch.
Develop and implement SMS marketing strategy, including campaign planning, segmentation, messaging, scheduling, and testing.
Monitor campaign performance and identify opportunities to improve fan engagement and conversion.
Maintain audience segmentation, list hygiene, and suppression rules across email and SMS, partnering with BI and CRM teams to align targeting with reliable data and campaign objectives.
Build and maintain nurture programs and customer-journey automations, using A/B testing and personalization to improve engagement and conversion.
Troubleshoot campaign issues, monitor deliverability, and follow applicable email and SMS compliance requirements, including consent, opt-out, carrier, and platform standards.
Report campaign results, recommend optimizations, and maintain documentation, templates, and workflows to improve repeatability and efficiency.
Support and participate in a diverse and inclusive environment.