Email Marketing Specialist

Alliance Defending Freedom•Lansdowne, VA

2d•$77,800 - $110,600

About The Position

Alliance Defending Freedom is seeking an Email Marketing Specialist to build, run, and optimize its email program on Salesforce Marketing Cloud. Reporting to the Sr. Director of Digital Marketing, this role owns the technical execution of email communications, including audience segmentation, dynamic content, automation, testing, and deliverability. The specialist works with content, design, donor acquisition, CRM, and data teams to deliver relevant messages to supporters and supports marketing technology modernization by executing email builds and migrations within the roadmap set by the Sr. Director of Digital Marketing. The role is based in Scottsdale, Arizona; Lansdowne, Virginia; or Dallas, Texas. The listed Virginia salary range is $77,800–$110,600 USD; compensation may vary according to experience, skills, qualifications, and office location. Alliance Defending Freedom describes its mission as protecting religious freedom, free speech, the sanctity of life, marriage and family, and parental rights, and asks applicants to review its Statement of Faith to assess fit.

Requirements

Active Salesforce Certified Marketing Cloud Email Specialist certification.
At least 3 years of hands-on experience building and deploying email programs in Salesforce Marketing Cloud.
Working knowledge of Email Studio, Content Builder, Automation Studio, Journey Builder, and Contact Builder.
Proficiency in HTML/CSS for responsive email, AMPscript, and SQL.
Experience with segmentation, dynamic content, and A/B testing.
Solid understanding of email deliverability and compliance requirements.
Strong attention to detail and a disciplined quality assurance process.
Clear written and verbal communication skills, with the ability to work across technical and non-technical teams.

Nice To Haves

Additional Salesforce certifications, such as Marketing Cloud Administrator, Consultant, or Developer.
Experience integrating Marketing Cloud with Salesforce CRM, including Lead versus Contact data structures.
Experience migrating from another ESP or marketing automation platform, such as Pardot / Account Engagement.
Familiarity with Google Analytics 4, Domo, or similar reporting and attribution tools.
Experience with SSJS, APIs, or Cloud Pages.
Bachelor’s degree in marketing, communications, information systems, or equivalent experience.
Nonprofit, fundraising, or donor-based email experience.

Responsibilities

Build, quality-check, and send one-time, recurring, and triggered email campaigns in Email Studio.
Create and maintain templates, content blocks, and reusable dynamic content in Content Builder.
Manage send classifications, sender profiles, delivery profiles, and subscription and preference handling.
Design and build multi-step lifecycle programs in Journey Builder and Automation Studio, including welcome, donor nurture, re-engagement, reactivation, and event follow-up journeys.
Monitor automations for errors and resolve failures; configure entry sources, decision splits, wait logic, and exit criteria.
Build and maintain audience segments using Data Extensions, Contact Builder, SQL queries, AMPscript, and filters, working with CRM and data owners to configure and troubleshoot audience data flowing into Marketing Cloud.
Maintain list hygiene, data integrity, and consent and opt-out compliance.
Plan and execute A/B and multivariate tests on subject lines, content, send times, and audiences.
Analyze campaign performance and report on opens, clicks, conversions, revenue, and list health.
Monitor sender reputation, bounce and complaint rates, and inbox placement, escalating issues to IT or vendors as needed, including IP warming and authentication setup.
Ensure compliance with CAN-SPAM, GDPR/CCPA where applicable, and internal privacy standards.
Maintain documentation for processes, naming conventions, and folder structures according to established standards.
Execute email builds and migrations within the marketing technology modernization roadmap set by the Sr. Director of Digital Marketing.