Email Marketing Specialist

Middlesex County•New Brunswick, NJ

5d•Onsite

About The Position

The Email Marketing Specialist reports to the Division Head of Content Development within the Office of Marketing. The position creates and distributes e-newsletters and manages the organization’s email marketing platform to support effective audience communication and engagement. It is fully onsite at 75 Bayard Street in New Brunswick, New Jersey, with a Monday–Friday schedule from 8:30 a.m. to 4:15 p.m. The specialist produces five recurring e-newsletters, manages MailChimp and audience operations, and develops email journeys for events, programs, campaigns, and other audience needs. The role maintains the email content calendar, coordinates content and approvals with internal teams and outside partners, and tracks and optimizes email performance. The specialist reports performance and audience insights to the Division Head and recommends improvements to email content and deployment.

Requirements

Bachelor’s degree in Marketing or Communications.
At least 2 years’ experience in a corporate, agency, or government marketing organization.
Excellent command of spoken and written English.
Confident communication skills and ability to navigate multiple groups, including Marketing, Public & Government Affairs, Communications, and outside partners.
Ability to influence and collaborate with key stakeholders.
Experience with MailChimp.
Include a link to a portfolio on the resume.

Responsibilities

Write, edit, build, and deploy five recurring e-newsletters based on the Division Head’s approved strategy and priorities.
Interpret County-wide priorities and recommend additional content for e-newsletters.
Repurpose approved content from campaigns, departments, partners, social channels, and other sources.
Coordinate content submissions, reviews, approvals, graphics, images, links, and calls to action.
Ensure e-newsletters meet established formatting, accessibility, brand, and quality standards.
Serve as the day-to-day MailChimp administrator and maintain templates and standard production processes.
Manage audience segments, subscriber groups, list organization, audience permissions, unsubscribe settings, and related compliance requirements.
Monitor list growth, unsubscribes, bounces, interactive subscribers, and other list-health indicators.
Support improvements to subscription forms, preferences, and subscriber journeys.
Maintain documentation for recurring email processes and audience management.
Develop, build, test, schedule, and optimize drip campaigns for events, programs, campaigns, or audience needs.
Translate approved campaign direction into email sequences, including timing, audiences, calls to action, and follow-up messages.
Manage triggers, segments, enrollment criteria, suppression rules, and unsubscribe settings in MailChimp.
Coordinate content, registration links, landing pages, graphics, approvals, and other campaign assets.
Test email sequences before launch to confirm timing, links, formatting, and audience rules.
Set up tracking to measure campaign and journey performance.
Maintain the day-to-day email content calendar; confirm e-newsletter send dates and track content deadlines, submissions, reviews, approvals, and deployment.
Identify content gaps, recommend relevant County-wide or departmental content, and flag conflicts with other e-newsletters, major campaigns, or significant County communications.
Track opens, clicks, unsubscribes, bounces, and downstream actions or conversions when available.
Test subject lines, content structure, calls to action, send timing, and other email elements.
Evaluate performance across recurring e-newsletters and email journeys and identify which topics, formats, audiences, and approaches perform best.
Recommend routine improvements to e-newsletter content and deployment.
Provide regular performance reporting to the Division Head and share significant audience or performance insights that may affect broader content strategy.