Email Marketing Specialist

Alliance Defending Freedom•Dallas, AZ

About The Position

Alliance Defending Freedom is hiring an Email Marketing Specialist to build, run, and optimize its email program using Salesforce Marketing Cloud. Reporting to the Sr. Director of Digital Marketing, this person will own the technical execution of email communications, including audience segmentation, dynamic content, automation, testing, and deliverability. The specialist will collaborate with content, design, donor acquisition, CRM, and data teams to deliver relevant communications to supporters and will execute email builds and migrations within the modernization roadmap set by the Sr. Director of Digital Marketing. The role covers campaign development and deployment, lifecycle journeys and automations, audience data and segmentation, testing and performance reporting, deliverability and compliance, and process documentation. The position is offered in Scottsdale, Arizona; Lansdowne, Virginia; or Dallas, Texas. The stated Virginia salary range is $77,800–$110,600, with compensation varying by experience, skills, qualifications, and office location.

Requirements

Active Salesforce Certified Marketing Cloud Email Specialist certification.
At least 3 years of hands-on experience building and deploying email programs in Salesforce Marketing Cloud.
Working knowledge of Email Studio, Content Builder, Automation Studio, Journey Builder, and Contact Builder.
Proficiency in HTML/CSS for responsive email, AMPscript, and SQL.
Experience with segmentation, dynamic content, and A/B testing.
Solid understanding of email deliverability and compliance requirements.
Strong attention to detail and a disciplined quality-assurance process.
Clear written and verbal communication skills and ability to work across technical and non-technical teams.

Nice To Haves

Additional Salesforce certifications, such as Marketing Cloud Administrator, Consultant, or Developer.
Experience integrating Marketing Cloud with Salesforce CRM, including Lead versus Contact data structures.
Experience migrating from another email service provider or marketing automation platform, such as Pardot/Account Engagement.
Familiarity with Google Analytics 4, Domo, or similar reporting and attribution tools.
Experience with SSJS, APIs, or Cloud Pages.
Bachelor’s degree in marketing, communications, information systems, or equivalent experience.
Nonprofit, fundraising, or donor-based email experience.

Responsibilities

Build, quality-check, and deploy one-time, recurring, and triggered email campaigns in Email Studio.
Create and maintain templates, content blocks, and reusable dynamic content in Content Builder.
Manage send classifications, sender profiles, delivery profiles, and subscription and preference handling.
Design and build multi-step lifecycle programs in Journey Builder and Automation Studio, including welcome, donor nurture, re-engagement, reactivation, and event follow-up programs.
Monitor automations, identify errors, and resolve failures promptly.
Configure journey entry sources, decision splits, wait logic, and exit criteria.
Build and maintain audience segments using Data Extensions, Contact Builder, SQL queries, AMPscript, and filters.
Work with CRM and data owners to configure and troubleshoot audience data flowing into Marketing Cloud.
Maintain list hygiene, data integrity, and consent and opt-out compliance.
Plan and execute A/B and multivariate tests on subject lines, content, send times, and audiences.
Analyze email performance and report on opens, clicks, conversions, revenue, and list health.
Monitor sender reputation, bounce and complaint rates, and inbox placement; escalate issues to IT or vendors, including IP warming and authentication setup.
Ensure compliance with CAN-SPAM, GDPR/CCPA where applicable, and internal privacy standards.
Maintain process documentation, naming conventions, and folder structures in accordance with established standards.
Execute email builds and migrations within the marketing technology modernization roadmap set by the Sr. Director of Digital Marketing.