Marketing Specialist – Content and Insights

Alterra•Enumclaw, WA

12d•$26 - $32•Hybrid

About The Position

Crystal Mountain is seeking a highly organized, analytically curious marketer to support its content operations and help lead the Marketing team's work in analytics, reporting, customer research, audience development, and insights. The role connects information from content calendars, campaign results, website behavior, email performance, social engagement, guest feedback, customer research, and resort priorities, turning it into useful information for marketing decisions. The Marketing Specialist works with Communications, Creative, Digital, Sales, agencies, and other resort departments. Responsibilities span recurring marketing performance reporting and analysis; maintaining the integrated content calendar and content library; translating performance data and customer research into insights and recommendations; developing audience frameworks and segmentation; conducting market and competitive research; and supporting campaign planning, execution, and postmortems. Success means enabling the team to make better-informed decisions, maintain a reliable content pipeline, understand target audiences, incorporate guest feedback, and retain campaign learnings. This is a flex full-time, benefits-eligible position at Crystal Mountain in Enumclaw, Washington, with hybrid work possible up to two days per week remotely. The schedule is 32 hours per week. Compensation is $26–$32 per hour plus benefits. The position reports to the Director of Marketing.

Requirements

At least 2 years of experience in marketing, analytics, research, content operations, hospitality, tourism, or a related field.
Strong analytical skills and comfort working with multiple data sources.
Ability to translate complex data into clear insights and recommendations.
Strong organizational and project-management skills.
Strong written and verbal communication skills.
Excellent attention to detail and commitment to data accuracy.
Natural curiosity about consumer behavior and what drives decision-making.
Ability to see connections across channels, audiences, campaigns, and guest experiences.
Ability to manage multiple projects and priorities simultaneously.
Demonstrated growth mindset and willingness to test, learn, and continually improve.

Nice To Haves

Bachelor's degree in Marketing, Business, Analytics, Communications, Consumer Research, or a related field preferred.
Strong Excel skills and experience with marketing analytics/reporting platforms preferred.
Experience with website, CRM/email, social, paid-media, or customer-experience analytics preferred.
Experience with customer research, surveys, segmentation, or audience development preferred.
Experience in ski, outdoor recreation, travel, tourism, hospitality, or the experience economy preferred.

Responsibilities

Develop and maintain recurring marketing dashboards and reports using data from available channels and sources.
Produce weekly, monthly, seasonal, campaign, and annual performance reporting; track KPIs, plans, and objectives; establish benchmarks and year-over-year comparisons.
Identify trends, anomalies, opportunities, and areas for deeper analysis; partner with channel owners and agencies to maintain accurate, consistent reporting.
Support campaign and product postmortems, connect marketing performance with guest engagement, conversion, visitation, and revenue where data allows, and present findings clearly.
Maintain Crystal's integrated marketing content calendar and gather upcoming content needs and opportunities from resort departments.
Coordinate content requirements across campaigns, products, events, email, website, social, paid media, PR, and other channels.
Work with Marketing Communications and Creative Services + Brand to turn content needs into storytelling opportunities and creative deliverables.
Identify content gaps; maintain an organized, searchable content and asset library; track content status, owners, deadlines, and distribution; and identify reuse opportunities.
Support content briefs based on business objectives, audiences, channel requirements, and prior performance; help keep guest-facing content accurate and current.
Support the Marketing Specialist with Snow and Mountain Reporting.
Translate performance data into insights and recommendations, identify opportunities to test or adjust, and surface patterns across channels.
Identify effective content themes, creative, audiences, messages, offers, and experiences; collaborate with Communications, Creative, and Digital to apply learnings.
Create concise insight summaries and maintain a record of campaign and seasonal learnings.
Coordinate consumer and guest research; analyze surveys, NPS, Medallia, Call Center feedback, digital behavior, CRM engagement, social insights, and other customer signals.
Support surveys, focus groups, intercept research, and other qualitative and quantitative research initiatives; develop research briefs and consolidate findings into recommendations.
Identify recurring guest needs, pain points, behaviors, and opportunities; partner with resort departments to gather guest insights and maintain a research library and historical benchmarks.
Develop and maintain Crystal's priority audience framework and audience segments using available behavioral, demographic, interest, visitation, lifecycle, product-use, and first-party data.
Partner with Digital/CRM resources on technical audience development and activation; develop audience briefs and analyze audience performance where data is available.
Identify opportunities for personalization and relevance, and connect audience insights to messaging, creative, content, offers, products, channels, and CRM/lifecycle initiatives.
Conduct competitive research on mountain resorts, destinations, and relevant outdoor, travel, hospitality, entertainment, and experience-economy brands.
Monitor consumer behavior, travel patterns, cultural trends, marketing practices, competitor products, promotions, pricing communication, campaigns, content, and guest experiences; share meaningful findings and identify points of difference and whitespace opportunities.
Support campaign and product planning with historical performance, research, audience insights, and competitive context; develop audience and insight sections of campaign briefs.
Support email/newsletter planning and website optimization with content, audience, and performance recommendations; help maintain accurate guest-facing product information.
Participate in campaign kickoff, launch, testing, and postmortem processes; support annual Marketing planning by consolidating prior-year analytics, results, research, and learnings.

Benefits

Free unlimited Alterra season pass, direct to lift at all Alterra resorts.
Free Alterra season pass for spouse and dependents aged 25 and under.
50% off window ticket price at IKON partner resorts.
Free access to Alterra Mountain destinations during time off.
Free ski-referral letters for use at other mountain resorts during time off.
Periodic allotment of free friends and family day-ski vouchers.
Discounts on ski and snowboard lessons, rentals, gear tune-ups, food and beverage, and Crystal Mountain retail shops.
Free Crystal-branded swag and gear pro deals with hundreds of brands.
Discount Marketplace deals on accessories, auto, electronics, entertainment, fitness, food, home, pet supplies, travel, and more.
Employee-only night skiing events.
Employee housing available for eligible positions.
Accrued paid time off for eligible positions.
Group health insurance for eligible positions.
401(k) benefit with generous match and immediate vesting for all staff members over 18.
Opportunities for growth, advancement, and year-round employment.