Marketing Specialist – Content and Insights

Crystal Mountain•Enumclaw, WA

10d•Hybrid

About The Position

Crystal Mountain is seeking an organized, analytically curious marketer to operate its content engine and support the Marketing team's work in analytics, reporting, customer research, audiences, and insights. The role connects information from content calendars, campaign results, website behavior, email performance, social engagement, guest feedback, customer research, and resort priorities, turning it into useful information for marketing decisions. The specialist works with Communications, Creative, Digital, Sales, agencies, and resort departments. The position develops recurring marketing dashboards and performance reports; maintains the integrated marketing content calendar and asset library; identifies content needs and opportunities; translates performance and research into recommendations; coordinates customer and market research; helps develop audience frameworks and segmentation; monitors competitors and relevant consumer trends; and supports campaign planning, execution, optimization, and postmortems. Success means providing reliable content operations and actionable insights that help the team understand guests, assess performance, and make informed marketing decisions. This is a flex full-time role for 32 hours per week, based at Crystal Mountain in Enumclaw, Washington, with hybrid work possible up to two days per week remotely. The wage is $26–$32 per hour, plus benefits. The role reports to the Director of Marketing and has no direct reports.

Requirements

At least 2 years of experience in marketing, analytics, research, content operations, hospitality, tourism, or a related field.
Strong analytical skills and comfort working with multiple data sources.
Strong organizational and project-management skills.
Ability to translate complex data into clear insights and recommendations.
Strong written and verbal communication skills.
Excellent attention to detail and commitment to data accuracy.
Natural curiosity about consumer behavior and what drives decision-making.
Ability to see connections across channels, audiences, campaigns, and guest experiences.
Ability to manage multiple projects and priorities simultaneously.
Demonstrated growth mindset and willingness to test, learn, and continually improve.

Nice To Haves

Bachelor's degree in Marketing, Business, Analytics, Communications, Consumer Research, or a related field.
Strong Excel skills and experience with marketing analytics/reporting platforms.
Experience with website, CRM/email, social, paid-media, or customer-experience analytics.
Experience with customer research, surveys, segmentation, or audience development.
Experience in ski, outdoor recreation, travel, tourism, hospitality, or the experience economy.

Responsibilities

Develop and maintain recurring marketing dashboards and reports, aggregating data from website, CRM/email, social, paid media, PR, campaigns, products, guest feedback, and other channels.
Produce weekly, monthly, seasonal, campaign, and annual performance reporting; track KPIs and plans; establish benchmarks and year-over-year comparisons; and identify trends, anomalies, and opportunities.
Partner with channel owners and agency partners to ensure accurate, consistent reporting, and support campaign and product postmortems with quantitative and qualitative findings.
Connect marketing performance with guest engagement, conversion, visitation, and revenue where data allows, and present findings clearly to leadership and cross-functional teams.
Maintain Crystal's integrated marketing content calendar, gather content needs from resort departments, and coordinate requirements across campaigns, launches, events, email, website, social, paid media, PR, and other channels.
Partner with Marketing Communications and Creative Services + Brand to turn content needs into storytelling opportunities and creative deliverables.
Identify content gaps, maintain an organized and searchable content and asset library, and track content needs, status, owners, deadlines, and distribution.
Identify opportunities to reuse content, develop content briefs, and help keep guest-facing content accurate and current across marketing channels.
Support Marketing Specialist with Snow and Mountain Reporting.
Translate performance data into insights and recommendations; identify effective content, creative, audiences, messages, offers, and experiences; and help apply learnings to future work.
Create concise insight summaries and maintain a record of campaign and seasonal learnings.
Coordinate consumer and guest research; analyze surveys, NPS, Medallia, Call Center feedback, digital behavior, CRM engagement, social insights, and other customer signals.
Support surveys, focus groups, intercept research, and other qualitative and quantitative research; develop research briefs; identify guest needs and opportunities; and maintain a research library and historical benchmarks.
Develop and maintain priority audience frameworks and segments using available behavior, demographic, interest, visitation, lifecycle, product-use, and first-party data.
Partner with Digital/CRM resources on audience development and activation; prepare audience briefs; analyze performance by audience; and recommend personalization, messaging, and CRM/lifecycle opportunities.
Conduct competitive research across mountain resorts, destinations, and relevant outdoor, travel, hospitality, entertainment, and experience-economy brands.
Monitor consumer behavior, travel patterns, cultural trends, marketing practices, competitor products, promotions, pricing communication, campaigns, content, and guest experiences; share relevant findings and identify opportunities for Crystal.
Support campaign and product planning with historical performance, research, audience insights, and competitive context; develop audience and insight sections of campaign briefs.
Support email/newsletter planning, website optimization, accurate product information, campaign kickoffs, launches, testing, and postmortems.
Support annual marketing planning by consolidating prior-year analytics, results, research, and learnings.

Benefits

Free Alterra season pass, unlimited and direct to lift at all Alterra resorts.
Free Alterra season pass for spouse and dependents age 25 and under.
50% off window ticket price at IKON partner resorts.
Free access to Alterra Mountain destinations during time off.
Free ski-referral letters for use at other mountain resorts during time off.
Free friends and family day-ski vouchers, with periodic allotment.
Discounts on ski and snowboard lessons, rentals, gear tune-ups, food and beverage, and Crystal Mountain retail shops.
Free Crystal-branded swag and pro deals on gear with hundreds of brands.
Discount marketplace deals on accessories, auto, electronics, entertainment, fitness, food, home, pet supplies, travel, and more.
Employee-only night-skiing events.
Employee housing available for eligible positions.
Accrued paid time off for eligible positions.
Group health insurance for eligible positions.
401(k) benefit with generous match and immediate vesting for staff members over 18.
Opportunities for growth, advancement, and year-round employment.